iVvy, a leading venue and event management software developer, has announced the appointment of a new Director of Sales for the Europe, Middle East, and Africa (EMEA) regions. This appointment aligns with iVvy’s continued regional expansion and further strengthens the company's commitment to deliver exceptional service to the area.

Caroline Dawson, the newly appointed Director of Sales, has over 10 years of experience in leading and managing successful sales and account management teams in the EMEA region. She has a proven track record of developing and executing growth strategies, driving multi-million-pound revenue growth.

In this new role, the Director of Sales will be responsible for executing the growth strategy for iVvy in the EMEA regions, as well as building and maintaining relationships with key accounts and partners.

I am delighted to be joining the iVvy family to support the company's global growth strategy. With venues needing more than ever to keep costs down, innovative solutions that support the streamlining of event management to maximise profits and reduce overheads, are essential, Caroline said.

I am excited to meet and work alongside our partners and to bring IVvy’s interconnected platform for venues to the EMEA market.

For media inquiries and more information, please reach out to:
Brittany George, iVvy Content Marketing Manager
[email protected]

About iVvy

iVvy is a leading global SaaS cloud-based technology solution designed to streamline booking and event management operations for venues worldwide. Our comprehensive platform offers a range of powerful features, including instant booking functionality and centralised function diary, to enhance the efficiency and productivity of venue operators.

With an integrated revenue management and distribution platform, iVvy equips hotels, restaurants, stadiums, and universities with the necessary tools to seamlessly manage inquiries, bookings, and event logistics. Including advanced reporting and analytics features, iVvy offers venues greater visibility into their business performance. This invaluable data empowers decision-makers to make informed choices, optimise revenue, and maximise the utilisation of group rooms, meeting spaces, and event facilities.

iVvy's scalable solutions cater to the unique needs of the travel, MICE, and events industries. Our global team, available 24/7, provides dedicated support to clients in five countries, ensuring seamless operations and prompt assistance whenever required.

We are proud to serve some of the world's most renowned hospitality groups, major corporations, travel companies, governments, associations, stadiums, universities, and nonprofit organisations.

To learn more about iVvy and our comprehensive product suite, visit ivvy.com

Brittany George
Content Marketing Manager