Hospitality industry expert Karen L. Johnson today announced the six month anniversary of Stellarum Hospitality Consulting, a full-service, third-party consultancy providing a variety of services to the hotel industry. Formerly Pinnacle Advisory Group - West, the rebranded company has the same seasoned professionals to meet the bespoke needs of hotel owners attempting to navigate today’s marketplace.

“Stellarum is Latin for ‘for the stars’ or ‘of the stars,’ and our new team is comprised of just that,” Johnson said. “Each member brings with her at least 15 years of industry experience, working on a variety of projects across multiple brands and segments, and has operational experience at such companies as Four Seasons, Hilton, IHG, Hyatt and Marriott. With expertise in both feasibility and operations, our third-party consulting skills were honed at such prestigious firms as Jones Lang LaSalle, Landauer Horwath, Pannell Kerr Forster, PKFC and Warnick + Co. We pride ourselves on a more rigorous program of research and analysis. We’re not particularly interested in the ‘easy ones.’

The consultancy provides multiple services, including:

  • Appraisals
  • Feasibility and gap studies
  • Brand and operator selection
  • Highest and best use studies
  • Hotel asset management
  • Litigation support
According to virtually every study conducted, a diverse workplace ultimately leads to a more productive and profitable one, yet too often, we as an industry do not create an atmosphere that allows people to pursue both family and career,” Johnson added. “During my tenure, I have been fortunate enough to have worked with some incredibly talented women, and it was important to me to create a workspace that fostered a work/life balance, both for my personal beliefs and to create a superior product for our customers. I am confident the results speak for themselves.

About Stellarum Hospitality Consulting

Stellarum Hospitality Consulting is a full-service, third-party consultancy offering a full array of services to the hotel industry. Headquartered in Newport Beach, Calif., the company also has offices in Nashville and St. Louis. Combined, Stellarum's senior team brings more than 100 years of hospitality industry experience. Please visit www.stellarumhc.com for more information.