In this episode, host Simone Puorto sits down with Aljoša Ota, the Director for the Italian market at the Slovenian Tourist Board. Together, they delve into the topic of hidden travel gems and discuss Non-Fungible Tokens (NFTs) and blockchain technology, explaining what they are and how they can be employed to promote tourism in a region. This captivating conversation provides a deep dive into the innovative convergence of NFTs and destination marketing, so be sure not to miss it!

Aljoša Ota: https://www.linkedin.com/in/aljosaota/ 

Hospitality Net is the go-to global website for the international hospitality community, acting as a neutral broker and dependable publisher of hospitality and travel business news. It provides industry stakeholders with a unique platform to increase visibility and engagement through a one-of-a-kind membership business model unparalleled in industry publishing. Always forward-thinking, Hospitality Net has organized the first Web3 and Travel event in the Metaverse (Polybius) and published "The Definitive Web3 Glossary: Unlocking the Future of the Internet", a crucial resource available for purchase here. Hospitality Net is committed to nurturing knowledge and connectivity, housing the largest community for hospitality professionals to gather, collaborate, and discuss industry trends and developments.