LAKE TEXOMA, Texas - Today, Hard Rock International in partnership with Pointe Vista Holding Company announced development plans for the Hard Rock Hotel at Lake Texoma and The Residences at the Hard Rock Hotel Lake Texoma. Set to begin construction in March 2024, the Hard Rock Hotel and Residences will be located within the Pointe Vista development, joining a 2,700-acre master-planned resort community featuring over 19 miles of shoreline, a golf course, enclosed waterpark, family entertainment center, amphitheater, casino and more. The project is expected to create over 9,000 jobs in the area.

With a planned Q2 2026 opening, the new Hard Rock development will be a premier destination on the Oklahoma-Texas border featuring both natural splendor and a breadth of resort amenities. The area is the ideal location for summer activities on the water, conventions, events, and excitement-filled days and nights year-round. It is the only resort venue serving all of North Texas and the entire State of Oklahoma with this broad assortment of amenities.

We're excited to expand our award-winning hotel portfolio and bring our unique brand of hospitality and entertainment to Lake Texoma and the Pointe Vista development. We're especially thankful to Oklahoma Governor Kevin Stitt for his support of our new Hard Rock development in Pointe Vista. Todd Hricko, Senior Vice President and Head of Global Hotel Development for Hard Rock International
It's my pleasure to welcome the development of the Hard Rock Hotel and Residences at Lake Texoma. This will provide even more opportunity for guests to visit this beautiful area and create huge economic opportunity for this community. Governor Kevin Stitt
Our collaboration will be a great success with Hard Rock International and a very positive contribution to the Pointe Vista community. We're thrilled to create a unique residence and entertainment destination. Mark Fischer, CEO of Pointe Vista Holding Company

The new Hard Rock Hotel at Lake Texoma will welcome all guests with the signature guitar at the main entryway and is set to have 189 rooms with 25 suites and 168 residence rentals. The 18,000-square-foot conference center and event lawn is perfect for weddings, social events, and corporate events. This property also includes many amenities such as an 11-acre Caribbean Bay water area with white sand beaches featuring islands and cabanas, Rock Spa, Body Rock Fitness, Hard Rock Roxity Kids Club, conference center, rooftop bar, fine dining and all-day dining, Rock Shop featuring Hard Rock's world-famous merchandise and other unique items. The development is serviced by an onsite highly rated golf course and a 320-slip marina. Lake Texoma attracts nearly seven million visitors every year, hosting multiple fishing and golf tournaments at the country's 14th-largest reservoir. Whether you are wrangling with a large bass or just enjoying the sun, you will want to experience this active lifestyle resort with a music-filled environment.

We're looking forward to operating this property in partnership with Hard Rock International, a company that continues to expand and explore innovative ways to bring world-class entertainment to guests, said Tiffany Cooper, Chief Development Officer at Aimbridge Hospitality, a third-party management company that will operate the Hard Rock Hotel and Hard Rock Residential Program.

For more information on the Hard Rock Hotel and Residences at Lake Texoma, visit HardRockHotels.com.

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.