From an AI-generated advertising campaign to a landmark tribal tourism initiative, MMGY Global’s industry expertise was in the spotlight at travel marketing’s biggest night, thanks to 38 honors and a Platinum President’s Award from the Hospitality Sales & Marketing Association International (HSMAI). Earned in partnership with clients such as Visit California, Apple Vacations and Visit Myrtle Beach, the accolades were presented last night at the 67th Annual HSMAI Adrian Awards celebration in New York.

Considered the highest honor in travel marketing, the Adrian Awards recognized MMGY Global and its client partners with 38 individual accolades – 13 Gold Awards, eight Silver and 17 Bronze. Among those was recognition for the agency’s own work: its groundbreaking research study examining the power of accessible travel, Portrait of Travelers with Disabilities™: Mobility and Accessibility. MMGY Global also received the inaugural Platinum President’s Award for earning the most President’s Award commendations – eight in total.

Helping our clients drive performance and achieve success is the most important thing we do. Receiving recognition from our industry peers is a testament to the great opportunities that our clients collaborate with us on and a great way to acknowledge the passionate work of our 600 team members across the globe. We are honored to be entrusted to tell the stories of so many great organizations and communities. MMGY Global Americas President Craig Compagnone

The 2023 Adrian Awards honorees were selected from more than 800 global entries by senior industry and media experts. A full list of MMGY Global’s Adrian Award wins follows. For more information about HSMAI or the event, visit adrianawards.hsmai.org.

2023 HSMAI Adrian Awards for MMGY Global & Partners

Gold Adrian Award Winners (13)

  • Apple Vacations - “Today” Show Exclusive Spring Fling - MMGY NJF - President’s Gold Award
  • Baha Mar - First-Ever Bahamas Culinary & Arts Festival at Baha Mar - MMGY Wagstaff
  • British Virgin Islands Tourist Board & Film Commission - Uncovering the BVI Beyond the Beach in Coastal Living - MMGY NJF
  • CheapCaribbean - TikTok Launch - MMGY Global
  • Destination Cleveland - “The Land For Life” Video Series - MMGY - President’s Gold Award
  • Discover Newport - Condé Nast Gilded Age Feature - MMGY NJF
  • Fort Myers – Islands, Beaches and Neighborhoods - CBS Sunday Morning “A Moment In Nature” - MMGY NJF
  • Fort Myers – Islands, Beaches and Neighborhoods - Fox Weather Hurricane Recovery Series - MMGY NJF
  • Justice of the Pies - Book Launch, Netflix Press Tour, Store Opening - MMGY Wagstaff - President’s Gold Award
  • MMGY Global - Portrait of Travelers with Disabilities™: Mobility and Accessibility - President’s Gold Award
  • Scandinavian Airlines - SAS Announces Reservations for First Electric Flight - MMGY Wagstaff
  • Visit Costa Rica - “Digital Nomad” WeWork Collaboration - MMGY NJF
  • Visit SLO CAL - Dylan Efron: Home Again Influencer Campaign - MMGY NJF

Silver Adrian Award Winners (8)

  • London & Partners - Great British Tea Party - MMGY NJF
  • SLS Baha Mar - PatBO Takes on SLS Baha Mar - MMGY Wagstaff
  • Visit California - Amplifying Tribal Voices Through Visit Native California - MMGY NJF - President’s Silver Award
  • Visit Elizabeth City - Hot Cocoa Crawl - MMGY NJF
  • Visit Myrtle Beach - Mitarry Best – As Created by AI - MMGY
  • Visit Myrtle Beach - TikTok Launch and Growth - MMGY - President’s Silver Award
  • Visit St. Pete/Clearwater - Visit St. Pete/Clearwater Paints the Town Pink - MMGY NJF
  • Wightlink - The Quest - MMGY - President’s Silver Award

Bronze Adrian Award Winners (17)

  • Aurora Expeditions - Sylvia Earle Ship Launch - MMGY NJF
  • Borgata Hotel Casino & Spa - MGM Tower Launch - MMGY NJF - President's Bronze Award
  • CheapCaribbean - Cosmic Caribbean - MMGY Global
  • Concord Hospitality - Mark Laport Hotel Management Profile - MMGY NJF
  • Destination DC - Station Domination – Philly - MMGY
  • Destination Cleveland - Co-Op Program Launch: Direct Mail Splash Piece - MMGY
  • Explore Asheville - Always, Asheville Brand Campaign - MMGY
  • Fort Myers – Islands, Beaches and Neighborhoods - The Knot Summer Avalanche Display Unit - MMGY
  • Noble House Hotels & Resorts - Noble Hour - MMGY Wagstaff (2 awards)
  • Oceania Cruises - Oceania Cruises Vista Launch - MMGY NJF
  • Pure Michigan - jCm I am Detroit Summer - MMGY
  • Pure Michigan - Keep It Fresh in Pure Michigan - MMGY
  • South African Tourism - Culture & Advocacy Campaign - MMGY Global
  • Visit KC - NFL Draft Campaign - MMGY
  • Visit Myrtle Beach - Beach With the Best - MMGY
  • Visit Myrtle Beach - I Spy a Real-Time Opportunity - MMGY

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