Sir Albert, Amsterdam — Photo by Sircle Hospitality Group (SHG)
  • SMG Holding acts as IPO sponsor and investor for the IPO of Sircle Hospitality Group.
  • Sircle Hospitality Group is an pan-European lifestyle hotel group with around 4,000 rooms (including hotels under renovation) in 37 hotels in 23 cities.
  • Part of Sircle Hospitalty Group are brands such as Sir Hotels, Max Brown, The Cover private members’ club, The Entourage Group.
  • Listing on the Regulated Market of the Frankfurt Stock Exchange via business merger with SMG European Recovery.
  • Value of the hotel property portfolio of over EUR 400 million.
  • Already the second listing initiated by SMG Holding in 2024.

SMG Holding, an IPO sponsor and investor focused on the European medium-sized business sector, announces the listing of Sircle Hospitality Group, a European lifestyle hospitality group (“Sircle Hospitality Group”). Following the listing, the company has an expected market capitalization of around EUR 250 million with a total value of the hotel real estate portfolio of over EUR 400 million. Sircle Hospitality Group intends to use the funds for growth investments and the expansion of the hotel portfolio. The listing of Sircle Hospitality Group on the regulated market of the Frankfurt Stock Exchange (General Standard) is planned for the second quarter of 2024.

A business merger agreement has been signed between Sircle Hospitality Group and the already listed SMG European Recovery, a subsidiary of SMG Holding. With the closing of the transaction, expected in the second quarter of 2024, the listed company will be renamed Sircle SE and the new shares will be listed. The founder of SMG, Dr. Stefan Petrikovics, will become Deputy Chairman of the company’s Board.

Sircle is ideally positioned in the fast-growing European tourism and lifestyle hospitality sector. With the expansion of its hotel portfolio and its focus on high-quality lifestyle concepts, Sircle is pursuing a clear strategy that impresses us as SMG Holding. With our prepared structures for a listing, we are therefore the ideal partner to grow successfully together in the long term. We provide capital and offer secure framework conditions for access to the capital market. Dr. Stefan Petrikovics, CEO of SMG Holding
Sircle Hospitality Group’s merger with SMG European Recovery marks a milestone as we become Europe’s premier boutique hospitality group. With plans to open 100 hotels and the continuous expansion of our F&B offerings including Seven North Restaurant and Miznon in collaboration with celebrated chef Eyal Shani and our members’ club, The Cover, we’re set to raise standards and shape the future of lifestyle hospitality. Liran Wizman, founder and Chairman of Sircle Hospitality Group

Liran Wizman is an award-winning real estate and hospitality entrepreneur based in Amsterdam. He started his hotel investment career in 2003 by founding GCH Hotel Group. He is also the co-founder/co-owner of Sircle Collection and of The Entourage Group.

Sircle Hospitality Group seeks to strategically allocate the proceeds from the merger toward expanding its presence in major Western European cities and the Mediterranean region. Presently, Sircle Hospitality Group includes a portfolio of 37 upscale hotels spanning 23 distinct European cities, complemented by 35 vibrant bars and restaurants.

Currently, approximately 75% of the group’s portfolio is concentrated in Germany, the Netherlands, and Austria. However, the forward-looking strategy entails expanding new and established brands like Sir Hotels and Max Brown Hotels and adding more bookable rooms, currently at 4,000 (including hotels under renovation). In 2023 sales grew by 25% to 200 million EUR. Sircle Hospitality Group is committed to excellence and promises unforgettable experiences for guests.

Together with selected investors, SMG Holding is providing both capital and the listing vehicle for the upcoming listing. SMG will remain a shareholder in the company after the listing and is committed to a long-term partnership.

The listing of Sircle Hospitality Group is already the second listing initiated by SMG Holding for 2024. Previously, the listing of BigRep, Berlin, the leading provider of large-format industrial 3D printers, was announced for the first quarter of 2024. The listing of an energy company is set to follow in the second half of 2024.

About SMG Holding

SMG Holding is an IPO sponsor and investor specializing in the European mid-market. SMG Holding builds successful partnerships between investors, entrepreneurs and industry leaders in European growth companies. The aim is to offer growth companies simple and predictable access to the capital market. The SMG Holding team has experience from over 50 capital market transactions with a volume of more than 22 billion euros. You can find further information at: https://smg-holding.com.