Choice Hotels Continues and Advances Its Support and Commitment to it's Award-Winning Brand Cambria Hotels

Cambria Hotel Burbank Airport — Photo by Choice

NORTH BETHESDA – Choice Hotels International, Inc. announces the opening of Cambria Hotel Burbank Airport. The new hotel offers 150 well-appointed rooms, a host of upscale amenities and is conveniently located just a mile from Burbank airport and a short distance from West Hollywood and Beverly Hills. The Burbank property was developed by Choice Hotels as part of its strategic development of Cambria hotels in well-situated markets, reflecting the company’s commitment to growing and expanding the brand. The company continues to invest in all aspects of Cambria to make it a standard-setting brand in its upscale portfolio.

The Cambria Hotel Burbank Airport is the latest example of high-quality hotels that continue to open under the Cambria Brand. This hotel reflects our deep commitment to the Cambria brand and was developed directly by the company. Burbank will offer an upscale experience that our guests will love and will soon become the jewel for the Burbank market. Indy Adenaw, senior vice president and general manager, upscale brands, Choice Hotels

This announcement highlights a strong recent record and momentum for Cambria Hotels. Burbank marks the 9th new opening since the start of 2023 and comes on the heels of Cambria winning the J.D. Power award for the highest-ranking brand in the upscale category. Even with this momentum, Choice Hotels continues to invest in strengthening and advancing the brand. An evolution to brand positioning work is now underway with RO New York, an award winning and accomplished agency, and a new design package is underway with Design Agency, another skilled design and architecture agency.

As part of Choice’s focused self-development strategy, the company strategically develops a small number of hotels such as Burbank, in select high-value locations to fuel brand growth and to advance key components of the brand and operating model. These assets are later sold to third party owners, along with the Cambria flag, as Choice maintains its commitment to the franchising business model.

A Strong 2023 for the Cambria Brand

Cambria enjoyed a successful year with the following recent openings:

An Even Brighter 2024 Ahead

Cambria expects an even better year ahead with a strong pipeline and drumbeat of on-strategy hotels opening in the coming year. The brand offers:

A variety of exciting new openings in 2024, including in the following markets: North Conway, Spokane, Niagara Falls, Denver, Imperial, Rehoboth Beach, Plymouth and Jacksonville
A pipeline of 81 hotels and 10,000 rooms

Ready to Scale New Upscale Heights

Choice continues to significantly advance its foothold and presence in the upscale category. Now with 400 hotels and 80,000 rooms, the upscale portfolio holds a number of proven brands, including Cambria Hotels, Ascend Hotel Collection, Radisson, Radisson Blu and Radisson Individuals. In the coming year, certain legacy brands will be re-introduced, and a wide variety of new work will be launched in all aspects of brand, operations and commercial delivery.

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

Addendum

This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting Street, Suite 600, North Bethesda, Maryland 20852 or by email at: [email protected].

SOURCE Choice Hotels International, Inc.