Orlando, FL – B&B HOTELS, Europe’s fastest growing midscale hotel brand, is thrilled to announce its much-anticipated U.S. debut with the opening of its first hotel in Orlando, Florida. This landmark expansion brings B&B HOTELS' innovative approach to hospitality to the U.S., marking a significant milestone in the brand's growth journey.

With a portfolio that spans 17 countries across two continents and encompasses over 770 hotels, B&B HOTELS has become synonymous with exceptional growth and success. In 2023 alone, the brand achieved a revenue of $1.3 billion and added 170 new hotels, demonstrating its successful strategy of offering unbeatable value without compromising on quality.

The brand's unique business model, characterized by flexibility and an asset-light approach, has enabled swift expansion and presented lucrative opportunities for real estate investment partners. By rebranding existing properties and constructing new hotels, B&B HOTELS is set to revolutionize the U.S. hospitality landscape, starting with Florida.

The inaugural U.S. hotel, boasting 218 rooms, is strategically located near Universal Studios in Orlando. This exciting venture is made possible thanks to the collaboration with real estate partner Batipart. The hotel is slated for a comprehensive renovation to enhance the guest experience further.

Valerio Duchini, U.S. CEO of B&B HOTELS, expressed his enthusiasm, stating, The opening of our Orlando hotel is just the beginning. We are eager to replicate our success in Europe and become a leading player in the U.S. market, with plans for expansion in Miami and Jacksonville.

Fabrice Collet, President and CEO of B&B HOTELS, added, Our growth model and dedication to value have won the hearts of guests across Europe. We're excited to extend our warm hospitality to the U.S. and continue our global expansion with a goal of reaching 3,000 hotels in the next decade.

Hotel location

The new B&B HOTELS location is conveniently situated at 6323 International Dr, Orlando, FL 32819, just a short distance from the popular Universal Studios in Orlando, offering guests easy access to one of the city's top attractions.

About B&B HOTELS

Founded in Brest in 1990, B&B HOTELS is the fastest-growing and second largest hotel chain in Europe. It has a network with nearly 800 hotels in 17 countries, in Europe and the U.S. In 2023 alone, the brand achieved a revenue of $1.3 billion, demonstrating its successful strategy of offering unbeatable value without compromising on quality. The brand is committed to offering high-quality service at the best price, guided by values of empathy, integrity, inclusion, simplicity, and continuous improvement. B&B HOTELS is also dedicated to Corporate Social Responsibility and is certified in sustainability by SOCOTEC.

Valerio Duchini has been the U.S. CEO of B&B HOTELS since 2023. Since 2016, Fabrice Collet has served as the President and CEO of B&B HOTELS, with Goldman Sachs becoming the principal shareholder in 2019.

For more information, visit bbhotels.com.