HFTP’s New HITEC Technology Investment Conference Takes Shape, Co-located with HITEC 2024

Hospitality Financial and Technology Professionals (HFTP®) is inviting 200+ participants to its new HITEC Technology Investment Conference, an event designed to provide investors with a comprehensive understanding of the hospitality technology landscape and the companies who contribute to it. Scheduled for June 27–28 in Charlotte, North Carolina, the conference will be co-located with the 2024 Hospitality Industry Technology Exposition and Conference (HITEC®) where 325+ companies, from start-ups to established global brands, will present the latest innovative technology solutions to the hospitality industry. Bridging from this larger showcase, the investment conference will connect exhibiting company executives, investors, and M&A consultants for the opportunity to discuss potential partnerships. Attendance is by invitation-only, allowing HFTP to balance the make-up and interests of participants, and encourage effective outcomes.

There are many excellent hospitality investment conferences — like ALIS, Hunter, The Lodging Conference and NYU. While we are sensitive about not duplicating efforts and creating yet another industry investment conference, we think there is opportunity for this niche conference because none of these specifically address hospitality technology. Because of this, HFTP is introducing HITEC Technology IC. Attached to HITEC, this offers the ideal set-up for investors to review what technology is used and in development across the industry, and allows exhibitor executives to easily and economically participate since they are already present at HITEC. HFTP CEO Frank Wolfe, CAE

HITEC-IC will commence on the final day of HITEC with an orientation and overview of hospitality technology for the attending investors presented by Floor Bleeker, group chief technology officer for ACCOR. The investors will then be led on escorted tours of the HITEC exhibit hall by some of the world’s most renowned hospitality technology experts.

Upon the close of the exhibit hall, exhibiting company executives will be invited to join the investors for additional education and round-table discussion sessions centered on assigned technology topics, with programming continuing through the second day of the event. This is designed to provide investors with an informed and frank viewpoint of where hospitality technology is today and allows participants to engage in discussions on how to support the industry’s technological direction.

The event is widely supported by industry organizations through sponsorships at varying levels. Starting with Marketing sponsor ProVision Partners; Platinum sponsors HSMAI, AAHOA; Hospitality Upgrade and Wayfare VC; Bronze sponsors BLLA and ICHRIE; and Digital Media sponsor Hospitality Net.

HITEC-IC is an invitation-only event and has limited attendance. Individuals interested in the event can register their interest. For questions, please send an email to [email protected]. To inquire about sponsorship opportunities, contact [email protected].

HITEC North America will take place on June 24–27 at the Charlotte Convention Center in Charlotte, N.C. USA. Produced by Hospitality Financial and Technology Professionals, HITEC is the world's largest and longest-running hospitality technology exposition and conference. It offers a unique combination of top-notch hospitality technology education, led by industry peers and experts, and an unparalleled trade show showcasing the latest hospitality technology products and services. The 2024 event is expecting 5,000+ attendees and 300+ exhibiting companies. Registration for HITEC in Charlotte is now open.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with an offices in the EU. HFTP is recognized as a group supporting the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI), Hotel-Online and Hospitality Upgrade Magazine. For more information about HFTP, visit www.hftp.org.

Eliza Selig
Staff VP, Marketing and Communications
+1 512 220 4026
HFTP