Converted Turkish Baths with Bowling Alley, Hastings, UK — Source: Airbnb
Fun Studio with Climbing Wall, Rače, Slovenia — Source: Airbnb
Trullo with Indoor Pool, Locorotondo, Italy — Source: Airbnb
Chalet with Slides and Waterfalls, Ilhabela, Brazil — Source: Airbnb
Beach Cabin with Cubbyhouse and Play Area, Torquay, Australia — Source: Airbnb
Arcade House with huge games room* in Bloomington, Illinois — Source: Airbnb
Three Story Cabin with Playground, Broken Bow, Oklahoma — Source: Airbnb
Seaside Summerhouse with Trampoline, Orø, Denmark — Source: Airbnb
Luxury Entertainment Oasis, Tracy, California — Source: Airbnb

Key Takeaways

  • Host cities like Paris, Lille, and Munich are trending as excitement builds ahead of the Olympic and Paralympic Games Paris 2024 and the European Football Championships.
  • Guests are seeking experiential stays that are destinations in their own right, with searches for the Play Category more than doubling for this summer.
  • With a 30% increase in searches for outdoor amenities, families are searching for space to spread out.

Whether it’s rooting on a team at a nearby sporting event, drifting down a lazy river with loved ones at a Play category listing, or enjoying the pool with friends at a beachfront villa, there are plenty of playful adventures awaiting this summer.1

Global sporting events fuel travel excitement

As the Olympic and Paralympic Games Paris 2024 draw closer, guests from around the world are looking to secure a front row seat at the event. While Paris2, is the most searched city worldwide on Airbnb this summer, cities like Lille, Versailles, and Lyon are trending thanks to the strategic decision to host Paris 2024 throughout France3. Listing page views during the Games period have been on average 11 times higher in the French host cities and their surroundings compared to the previous year4.

With the European Football Championships set to kick off in ten locations across Germany this June, three of the host cities Dortmund, Munich and Stuttgart have emerged as trending destinations this summer. In the US, several host cities of America’s Soccer Tournament such as Glendale, AZ, and Las Vegas, NV, are trending5 with the tournament scheduled to kick off this June.

Trending destinations globally

  • Brighton and Hove, United Kingdom
  • Dortmund, Germany
  • Chiclana de la Frontera, Spain
  • Munich, Germany
  • Stuttgart, Germany
  • Barretos, Brazil
  • Tokyo, Japan
  • Lille, France
  • Nazaré, Portugal
  • Heroica Veracruz, Veracruz, Mexico

Trending destinations in the US

  • Quincy, Washington
  • Columbia, South Carolina
  • Las Vegas, Nevada
  • Glendale, Arizona
  • Ouray, Colorado
  • Eugene, Oregon
  • Broken Bow, Oklahoma
  • Saint Paul, Minnesota
  • Rosemary Beach, Florida
  • Santa Rosa Beach, Florida

Guests seek play-based stays and experiences

With searches for the Play category more than doubling this summer7, guests are searching for stays that are experiences in their own right. The Play Category features listings with fun–filled offerings that go beyond the typical amenities, including basketball courts, game rooms, trampolines, water slides, and more.

Whether it’s a studio with its own climbing wall or a rainforest chalet with waterslides and waterfalls, some of the most wishlisted listings in the Play category are ideal for an action-oriented stay:

64% of guests say7 that traveling on Airbnb provides a closer connection to the local culture than staying in a hotel or resort. Airbnbs are not only found in more authentic neighborhoods, but many of the stays on the platform are incredibly characterful, offering a glimpse into local tastes and passions.

Families seek outdoor space and beachside stays

Having more space to be outside is a priority for families this summer, with searches for outdoor amenities like pools and BBQs increasing by 30% for family travel8. With amenities like chef’s kitchens and private outdoor areas, Airbnb is the preferred choice of many families. Almost three in five guests say being able to fit all their family in one place is a major deciding factor when booking, according to a recent survey9. And 71% say that amenities such as kitchens, workspaces, and backyards are important when booking10.

This summer, families are looking to Airbnb to hike, swim and soak up incredible views. Some of the top categories booked for families this summer have a waterfront theme, including Beach, Amazing Pools, and Lake categories. Here are some of the top trending destinations near the water for families this summer:

  • Çeşme, Turkey
  • Krk, Croatia
  • Jeju, South Korea
  • Cebu City, Philippines
  • Melbourne, Australia
  • Puerto Escondido, Mexico
  • Nassau, Bahamas
  • Durrës, Albania
  • Miramar Beach, FL, United States
  • Marquette, MI, United States

1. Summer is defined as June, July and August.
2. Top destination by searches made from January to March 15, 2024 for stays in June, July and August 2024.
3. Trending destinations worldwide based on searches made from January to March 15, 2024 for stays in June, July and August 2024.
4. Based on listing page views carried out by guests in 2023 for stays in the host cities and their surroundings during the Olympic Games compared to listing page views made by guests in 2022 in those cities and surroundings for the period July 28-Aug 13, 2023.
5. Trending destinations in the US based on searches made from January to March 15, 2024 for stays in June, July and August 2024.
6. Comparing January to March 15, 2024 search data for summer 2024 with January to March 15, 2023 search data for summer 2023.
7. Based on feedback from more than 130,000 respondents of Airbnb guests surveyed between April 1, 2023 and April 1, 2024. All additional guest-centric survey data in this report originates from this survey.
8. Comparing January to March 15, 2024 search data for summer 2024 with January to March 15, 2023 search data for summer 2023. Family travel is defined as searches that include at least one minor aged 12 or under.
9. See footnote 7.
10. See footnote 7.

About Airbnb

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 1.5 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

About Airbnb.org

Airbnb.org is a nonprofit organization dedicated to facilitating temporary stays for people in times of crisis around the world. Airbnb.org operates independently and leverages Airbnb, Inc.'s technology, services, and other resources at no charge to carry out Airbnb.org's charitable purpose. The inspiration for Airbnb.org began in 2012 with a single host named Shell who opened up her home to people impacted by Hurricane Sandy. This sparked a movement and marked the beginning of a program that allows hosts on Airbnb to provide stays for people in times of need. Since then, the program has evolved to focus on emergency response and to help provide stays to evacuees, relief workers, refugees, asylum seekers, and frontline workers fighting the spread of COVID-19. Since then, hosts have offered to open up their homes and helped provide accommodations to 100,000 people in times of need. Airbnb.org is a separate and independent entity from Airbnb, Inc. Airbnb, Inc. does not charge service fees for Airbnb.org supported stays on its platform.

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