Travelodge acquires 6 hotels in Spain from Louvre Hotels Group
Travelodge, the UK’s first budget hotel brand which operates approximately 600 hotels, today announces that it is acquiring six hotels, totalling 773 rooms, in Spain from Louvre Hotels Group.
The hotels are currently branded Hotel Campanile, with five acquired on a freehold basis and one to be acquired on a long leasehold. The hotels are acquired by Spanish subsidiaries held within the Travelodge OpCo Group and are located in Alicante, Barcelona, Madrid, Malaga and Murcia. The acquisition builds on Travelodge’s existing strongly performing six hotel Spanish business, doubling its presence in the Spanish market.
Spain is an important market for us, with an established presence of six hotels and an experienced local management team. We recognise there are significant ongoing opportunities for our business, with the potential to offer good value and quality accommodation in many more locations across the country. Last year we identified the top 20 key markets to open a new hotel in Spain, where there is currently a shortage of good quality, low cost, branded accommodation to meet the needs of business and leisure guests.We are excited to announce the acquisition of these properties from Louvre Hotels Group as part of our Spanish development strategy. This doubles our presence in Spain and gives us the ideal base to build our brand even further. We look forward to working with our new colleagues, and growing our hotel network further, providing further choice and great value to business and leisure travellers across Spain. Jo Boydell, CEO of Travelodge
In January 2024, a newly formed property holding group (“Travelodge PropCo Group”) was created to purchase 66 freehold and long leasehold assets in the UK, held by T&L Holdco Limited. T&L Holdco Limited is also the direct parent of Thame and London Limited, the top company in the Travelodge OpCo Group.
About Travelodge
Founded in 1985, Travelodge is Britain's very first budget hotel chain and today is one of the largest budget hotel chains in the UK, with a portfolio of over 600 hotels and over 47,000 bedrooms across the UK, Ireland and Spain.
In Spain, Travelodge has an established profitable presence and as of April 2024, its portfolio doubled to 12 hotels, having recently acquired a further six properties. Travelodge has ambitious growth plans within this market and has identified the top 20 key locations where it would like to open additional hotels in Spain.
Welcoming over 22 million guests annually across the UK, Ireland and Spain, the majority of Travelodge hotels are located in major cities, towns and holiday hotspots as well as by airports and key business hubs. With 90% of its hotels rated 4* or above on TripAdvisor, Travelodge is proud to offer guests across its diverse customer base a good value experience – whether they are travelling for business or leisure. In 2023, approximately 50% of rooms were sold for less than £60.
Whether out celebrating a birthday, going to a concert or sporting event, visiting friends and family, taking a business trip, working away from home, or taking a short break, we help people to go and do their thing by Being the Brilliant Base.
Travelodge continues to invest in its ongoing hotel refit programme which is expected to see 50% of the Travelodge room estate upgraded to its new design by the end of 2024. The brand is also continually evolving its quality offering to deliver a better experience for its diverse mix of business and leisure guests such as its new look Bar Cafe design, 85 Bar Café, which has been rolled out to selected UK hotels as part of the refit programme.
Travelodge is focussing on its environmental and social impact, with sustainability integral to its business strategy. It's Better Future sustainability plan aims to build a more sustainable future for its customers, colleagues and the planet, and it is underpinned by three core pillars: Inclusive – ensuring we are accessible, inclusive and well-priced to our customers and colleagues; Caring – creating a caring and healthy environment for our colleagues and customers and ensuring their wellbeing; and Conscious – Travelodge is conscious of its impact on the planet, taking into account the waste it produces, the energy and other resources it consumes and the carbon emissions it generates.
For further information visit travelodge.co.uk or the Travelodge Hotels Limited LinkedIn page.
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