The Medical Tourism and Hospitality Bridging Healthcare (H2H) Seminar was held on May 24, 2024, in Lucca Tuscany at the Fondazione Campus led by Kemmons Wilson, the son of the Founder of Holiday Inns, and the hotelier operator, serving the medical campus at St. Jude’s Childrens Research Hospital and John La Forgia, the former CMO of the Mayo Clinic along with other distinguished speakers noted in the link below, embarked on an enlightening journey at the H2H Seminar 2024 in Tuscany, where healthcare meets hospitality. The seminar uncovered groundbreaking opportunities in medical and health tourism branding and explored the innovative patient experience Academy. The seminar’s H2H industry leaders are shaping the future of medical travel and H2H, where care and comfort converge seamlessly to put the Heart of Hospitality in Healthcare. The event was sponsored by The University of Memphis Kemmons Wilson School and the Fondazione Campus Lucca.

About The University of Memphis | Kemmons Wilson School of Hospitality and Resort Management

Create Memorable Experiences.

Whether it be a special event, a sporting event, a meal or a hotel stay, the Kemmons Wilson School will prepare you to leave a lasting impression on your guests throughout your career.

Explore our degree programs in Hospitality & Resort Management, Sport & Leisure Management and Sport Commerce and Culinary Arts.

Fred DeMicco
Ph.D., RDN, Professor, the W.A. Franke College of Business, the University of Northern Arizona
The University of Memphis | Kemmons Wilson School of Hospitality and Resort Management

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