Sofitel Celebrates 60 Years of French Luxury Hospitality Excellence

Sofitel, the pioneer of French luxury hospitality, proudly celebrates its 60th anniversary. Since its inception in 1964 as the first international French luxury hotel brand, Sofitel has redefined elegance and sophistication, offering guests unparalleled experiences that blend French charm with exceptional service.

From the opening of its first hotel in Strasbourg, France, Sofitel has grown into a global luxury brand with nearly 120 hotels in over 40 countries. Each Sofitel location captivates guests with a seamless blend of modern luxury and timeless French style, embodying the essence of French zest across the globe.

Our commitment to excellence and creating unforgettable moments for our guests have driven our success for six decades. This milestone anniversary is not only a reflection on our past but a bold vision for our future. While staying rooted in our French heritage, we are sharpening our brand positioning to be pioneers in committed luxury and enhancing our global presence. Maud Bailly, CEO of Sofitel

To mark its Diamond Jubilee, Sofitel is hosting a series of exclusive events worldwide, reaffirming its core values: French elegance, heartfelt luxury, generous service, and the iconic Cultural Link. This symbol represents the encounters between cultures, people, and ideas, central to Sofitel's identity.

• New Jewelry Collection in Collaboration with Courbet - Sofitel and Courbet, a prestigious jeweler from Paris’ historic Place Vendôme, have unveiled an exclusive collection of 18 jewelry pieces to celebrate the Diamond Jubilee. Featuring earrings, necklaces, and bracelets, each piece showcases Sofitel’s Cultural Link through delicate, interlacing curves, crafted with ethically sourced lab-grown diamonds and 18-karat recycled gold. Available on sofitelboutique.com and at Sofitel hotels worldwide, the collection highlights the brands’ shared commitment to responsible luxury.
• A New Brand Campaign Featuring Actors Gillian Anderson and Dali Bensallah - Sofitel’s milestone is marked by a new brand campaign featuring world-famous actors Gillian Anderson and Dali Benssalah. The campaign film, "The Encounter," was shot at the iconic Sofitel Mexico City Reforma, showcasing a fusion of the brand's past and present against the backdrop of a city rich in culture.
• Brand Renewal and Renovation Projects - As part of Sofitel’s renewal strategy, 20 percent of its portfolio is undergoing renovations. These projects highlight three key objectives: strengthening local presence through investment and partnerships, becoming cultural ambassadors by showcasing art, design, and gastronomy, and engaging new audiences through expanded CSR and sustainability initiatives. Notable renovations include the recent renovation of Sofitel Legend Metropole Hanoi, and major projects at Sofitel New York, Sofitel Montreal Le Carré Doré, and Sofitel Philadelphia at Rittenhouse, all aiming for 100% of eco-certification by the end of 2025.
• Dynamic Global Expansion - Looking to the future, Sofitel has a dynamic pipeline of 30 new hotels set to open by 2027, with five debuting this year in China including Sofitel Shanghai. Other noteworthy openings include Sofitel Cotonou Marina Hotel & Spa in Africa, Sofitel Riyadh in Saudi Arabia, and Sofitel Al Hamra Beach Resort in the United Arab Emirates. This ambitious expansion reflects Sofitel's commitment to enhancing its global footprint and meeting the evolving demands of luxury travelers.

Sofitel is a global brand in highly sought-after destinations with significant growth potential, Bailly added. Our focus is on expanding and investing in key markets, like North America, and solidifying Sofitel’s position as a leading player in the global luxury hotel sector.

As Sofitel continues to innovate and uphold its legacy of luxury, elegance, and impeccable service, it is poised to redefine the standards of luxury hospitality for generations to come.

For more information about Sofitel's 60th anniversary celebrations and to book your stay, please visit www.sofitel.com.