Accor Greater China set to bring Sofitel, Novotel and Novotel Living to Changzhou High Speed Rail New Town
Creating a diverse hospitality community in one of the most important economic development zones of Changzhou in Jiangsu province
Accor Greater China, together with Changzhou High-Speed Railway Town and Changzhou High-Tech Group Co., Ltd., has announced the signing of a multiple property hospitality project in the fast-growing community of Changzhou High Speed Rail New Town. Sofitel Changzhou will bring a French luxury experience, complemented by Novotel Changzhou and a Novotel Living Changzhou extended stay hotel. The deal comes as Accor is experiencing an ambitious period of growth across Greater China, having recently opened its 700th hotel, with more than 100 hotels set to open by year-end and 150+ development projects currently underway.
Accor is a market leader in matching the right brand with the right destination, in line with our partner’s development objectives. Working with Changzhou High-Tech Group, we have the ideal opportunity to create an inspired mix of luxury, midscale and extended stay hotels that we believe will be ideally suited to the vibrant and booming community of Changzhou High Speed Rail New Town. Gary Rosen, CEO, Accor Greater China
Changzhou High-speed Rail New Town at Xinbei in Jiangsu Province has become the one of the most important economic development zones of Changzhou and a strategic link to the Yangtze River Delta Economic Zone. Renowned for its innovations in advancing sustainable technology, as well as being an international center of expertise for artificial intelligence manufacturing, Changzhou is also a host to the alternative energy sector, the automative industry, bio-tech medicine, new energy cluster industries, advanced machinery, and more.
Accor is an obvious leader when it comes to offering a wide range of the world’s most renowned hospitality brands, such as Sofitel and Novotel, which we are excited to bring to the city of Changzhou. The addition of Novotel Living will add a modern and fresh spin on the hospitality experience, which is particularly important to the young business travelers who are increasingly traveling to Changzhou and wanting to connect with the local community. Ge Yafang, Secretary of the Party Committee, Chairman & General Manager of Changzhou High-Speed Railway Town and Changzhou High-Tech Group Co., Ltd.
Sofitel, the world’s first international French luxury hospitality brand, has become Accor's global ambassador of the French zest. The brand holds strong appeal among Chinese travelers, who appreciate its exquisite hospitality experiences, refined sense of modern luxury and its ability to masterfully blend Chinese and French cultures in a beautiful and harmonious way. In 2024, Sofitel is celebrating its 60th anniversary, with joyful festivities and cultural events happening at hotels across Greater China and around the world.
Sofitel Changzhou will be a shining tower in Star City, next to Changzhou North Station, ideally positioned amid a neighborhood of modern, ecologically minded businesses, high-end offices, and tech enterprises. The hotel will bring a luxurious sense of art de vivre to 310 guestrooms, a sumptuous spa and wellness center with pool, an executive lounge, stylish restaurants and bars, and meeting facilities that will include two elegant ballrooms, ideal for weddings and celebratory events.
In nearby Changzhou International Talent Plaza, Accor will create Novotel Changzhou, a 324-guestroom tower, with a second 223-room tower for Novotel Living Changzhou.
As one of the world’sbest known midscale brands, Novotel is renowned for its longstanding commitment to the concept of balance. This is expressed through its guest experiences, community actions, sustainable operations, and ethos of positive hospitality. With a new extended stay concept, Novotel Living, the brand invites travelers to feel at home with comfortable, apartment-style accommodations. The relaxed, longer-stay hospitality experience is on-trend with today’s modern travelers and younger generations who enjoy mixing business with leisure and delving more deeply into their destinations and the local ways of life.
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,600 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit www.group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
