HITEC Rewind: Ceri Wilson on BonApp’s Mission to Revolutionize POS Systems

At HITEC 2024, Simone Puorto sat down with Ceri Wilson, Business Development Executive at BonApp. BonApp, a participant in the E20X competition, is a digital POS company aiming to transform the food and beverage industry. Here's a look at their conversation.

Introduction and Role at BonApp

Ceri Wilson introduces herself as the Business Development Executive and a founding team member at BonApp. Established in January 2023, BonApp is a digital POS company designed to cater to various food and beverage establishments, from food trucks to hotels.

Purpose at HITEC

Ceri explains that BonApp attended HITEC to participate in the E20X competition, where they pitched their innovative POS solution. Additionally, they aimed to network with potential investors for their upcoming Series A fundraising and to find advisory board members to guide BonApp’s future growth.

Problem BonApp Aims to Solve

Ceri outlines the core problem BonApp addresses: the inefficiencies in current POS systems that focus solely on restaurant operations, neglecting the critical aspect of enhancing customer experiences. BonApp seeks to bridge this gap by offering a comprehensive solution that improves both management and customer engagement.

Tech Silos and Their Impact

Ceri highlights the issues of tech silos, particularly the high cost and complexity of existing POS systems. These systems are often a significant investment for small, independent businesses. BonApp aims to provide a user-friendly, affordable solution that eliminates the need for multiple technologies to manage operations and enhance customer experiences.

Target Market and Future Expansion

Currently, BonApp focuses on independent properties, offering a tailored solution for small businesses. As the company grows and expands its feature set, they plan to target larger groups, providing scalable solutions for more extensive operations.

Conclusion

Ceri concludes by expressing her excitement about BonApp’s journey and their future plans. She looks forward to reconnecting at next year’s HITEC to share further developments and successes.

This interview is part of Hospitality Net's HITEC 2024 series, where industry innovators share their insights and advancements in hospitality technology.

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