Why Partner with BLLA: Benefits for Vendors and Sponsors
Insights from Industry Leaders on the Advantages of Sponsoring the Boutique Hotel Owners Conference
In the ever-evolving world of boutique hospitality, partnering with the BLLA and sponsoring our premier events, such as the upcoming Boutique Hotel Owners Conference, offers unparalleled benefits for vendors and sponsors. Industry leaders from DIRECTV HOSPITALITY, Capital One Travel, and Jonas Chorum share their experiences and insights into how this partnership has driven visibility, networking, and business growth.
Amplifying Brand Visibility
One of the most significant advantages of partnering with BLLA is the boost in brand visibility within the boutique hotel sector. Deborah O’Donnell, Director of Strategic Sales at DIRECTV HOSPITALITY, highlights how their relationship with BLLA has been “invaluable.” She notes, It significantly increased our visibility within the boutique hotel sector, allowing us to connect with industry leaders and new customers that we might not have encountered otherwise.
This heightened visibility allows companies to showcase their products and services to a targeted audience of boutique hotel owners and operators.
Emily O’Reilly, Principal Associate of Business Development at Capital One Travel, echoes this sentiment. The networking and marketing opportunities that BLLA provides have been instrumental in making new connections within the industry,
she says. By sponsoring events like the Boutique Hotel Owners Conference, Capital One has been able to directly engage with boutique hotel owners and executives, fostering partnerships and deepening their industry knowledge.
Building Valuable Connections
Networking is at the heart of the BLLA events, providing sponsors with unique opportunities to engage with key decision-makers in the boutique hotel industry. Lori Humphrey, Regional Sales Director at Jonas Chorum, points out, partnering with the Boutique Hotel Owners Conference allows us to communicate with this group in a comfortable, low-pressure environment.
This setting has been essential for Jonas Chorum to grow their business and gain visibility within the tight-knit boutique hotel community.
Deborah O’Donnell shares a similar experience, stating, our involvement with BLLA events has provided us with a platform to showcase how our technology is revolutionizing the guest entertainment experience. These connections have not only broadened our business network but have also contributed to our business growth.
Driving Business Growth
The strategic value of BLLA partnerships extends beyond visibility and networking; it directly impacts business growth. O’Donnell of DIRECTV HOSPITALITY emphasizes the strategic collaborations and business opportunities that have emerged from their engagement with BLLA. The exposure and connections gained through our involvement with BLLA have been instrumental in driving our strategic initiatives and fostering business growth,
she explains.
For Capital OneTravel, the relationship with BLLA has been integral to the success of their Travel Premier and Lifestyle Collections. O’Reilly notes, Since launching the Capital One Travel Premier and Lifestyle Collections, the boutique hotel segment has become an important and integral part of our business. The BLLA Owners Conference is always a great experience for us. We love the thoughtful content and conversations throughout the event and the unique networking opportunities.
Unique Experiences and Outcomes
Past events have left lasting impressions on sponsors, reinforcing the value of their partnership with BLLA. Humphrey of Jonas Chorum recalls the high-end experience of the conference: The conference itself was incredibly well run; it recreated the high-end experience of being at a boutique property – small gestures, a welcoming atmosphere, beautiful surroundings, and streamlined every step of the way. All of that created a very inviting atmosphere to learn and network in.
DIRECTV HOSPITALITY’s O’Donnell shares memorable interactions with boutique hotel owners and operators, noting how these conversations have provided valuable insights into guest preferences. These interactions have allowed us to tailor our offerings to better serve the market,
she says. This feedback loop has been crucial for DIRECTV HOSPITALITY to stay ahead of industry trends and meet the evolving needs of boutique hotel guests.
Partnering with BLLA and sponsoring tour events, such as the Boutique Hotel Owners Conference, offers vendors and sponsors a multitude of benefits. From amplifying brand visibility and building valuable connections to driving business growth and experiencing unique event atmospheres, the advantages are clear. As O’Donnell from DIRECTV HOSPITALITY aptly puts it, The amazing people we’ve met and our shared mission to enhance guest experiences are core to why we’re so honored to support BLLA.
For vendors and sponsors looking to make a meaningful impact in the boutique hotel industry, BLLA provides the perfect platform to connect, collaborate, and grow. Join us at the Boutique Hotel Owners Conference on September 16-17 to experience these benefits firsthand and contribute to the future of boutique hospitality.
About BLLA
The official organization for the world's independent boutique lifestyle hotels and leaders who are entrepreneurs themselves, promoting capital, resources, connection, education, and advocacy. As a pioneer in forecasting the boutique movement, BLLA's boutique community currently extends to more than 10,000 verified boutique and lifestyle hotels. BLLA is a catalyst for trends and the future of the boutique lifestyle, exactly what today's traveler is embracing. BLLA.org / Stay-Boutique.com. BLLA is also a capital/partner matchmaker via its Boutique Money Group division.
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