Cendyn, a global integrated hotel technology and services company, is excited to announce the appointment of Jeffrey A. Cross as Chief Financial Officer.

As the Chief Financial Officer (CFO) Jeff will play a pivotal role in steering the financial strategy and operations of the company. As a key member of the executive team, Jeff will oversee financial planning, risk management, and reporting to ensure the company’s financial health by managing budgets, forecasting future financial performance, and analyzing financial data to support strategic decision-making. Jeff’s leadership and expertise will be crucial in guiding Cendyn toward sustainable growth and achieving its long-term financial goals.

Jeff earned his BBA in accounting at The University of Texas, Austin. He is an accomplished Senior Finance and Operations Executive with close to 40 years of experience and leadership in Finance, Accounting, and Operations. Jeff spent the last 15 years in Private Equity backed companies including Uptempo, Arena Solutions, TravelClick, and Abila. At these companies, he has shown a proven ability to drive revenue growth, operational efficiencies, financial management, and lead cross-functional teams through outstanding people leadership resulting in multiple exits.

We are happy to welcome Jeff as our new Chief Financial Officer. With his extensive experience in the hospitality software industry and a proven track record of financial leadership, Jeff brings a wealth of knowledge that will be instrumental in driving our company forward.
His expertise will be invaluable as we continue to innovate and expand, and we are excited to see the positive impact he will have on our growth and success. Jack Blaha, CEO, Cendyn
I am genuinely excited to join the Cendyn team as the new Chief Financial Officer. The opportunity to contribute to a company with such a strong reputation for innovation and excellence in the hospitality software and services industry is truly exciting. I look forward to working with the talented team here and supporting Cendyn's continued growth and success. Jeff Cross, CFO, Cendyn

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions. To find out more, visit cendyn.com.

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