Home2 Suites by Hilton: An Incubator of Innovation and Hospitality
Since its launch in 2011, Home2 Suites by Hilton continues to cement its position as a pioneer in the industry with remarkable growth worldwide and strategic innovation
As Home2 Suites by Hilton celebrates its 700th hotel milestone, and more than 750 properties in development, the brand looks toward a bright future and is continuing to evolve and redefine the standards of hospitality. The brand’s thoughtful approach has reshaped the extended stay landscape, meeting the needs of leisure and business guests while providing a resilient hotel product for first-time and experienced owners.
Named the No. 1 Upper Midscale/Midscale Extended Stay brand in J.D. Power’s 2024 North America Hotel Guest Satisfaction Index Study for the second year in a row and celebrating 700 operating hotels worldwide, the brand continues to ignite innovation and inspire fresh ideas. Home2 Suites is Hilton’s first brand to welcome pets and is championing responsible design efforts across Hilton’s All-Suites and Focused Services portfolio, while staying true to its founding and beloved spirit that has built long-lasting trust and guest loyalty.
At its core, Home2 Suites’ strategic evolution and global expansion are driven by a commitment to flexibility as well as guest choice and satisfaction while paying mind to sustainability.
Offering Extended Stay Accommodations Worldwide
Home2 Suites is committed to providing guests around the world with memorable stay experiences, no matter the stay occasion. From families and sports teams to business travelers and guests needing accommodations for work or due to unexpected circumstances, the brand maintains its allure to a diverse range of value-conscious guests and their pets. The extended stay hotel brand is in sought-after locations and designed with dynamic, flexible accommodations and home-like amenities, including in-suite kitchens, outdoor spaces with grills and fire pits and integrated fitness and laundry facilities that provide the comforts of home and help guests maintain their daily routines. This is a crucial factor in its continued success with the largest pipeline of any hotel brand in the United States and properties in all 48 continental states and Alaska.
The brand’s international growth into new countries and territories heralds a new era of hospitality, bringing the brand’s renowned extended stay product to new audiences. Recently, Home2 Suites marked its entry into EMEA with three signings and its first signing in the CALA region. After expanding to APAC in 2020, the brand already has 60 open locations for guests to experience and is on track to eventually open 1,000 hotels in the region. By expanding to new, emerging and popular destinations worldwide, especially in locations where extended stay accommodations supply is limited, guests have more choice for a stay experience that they trust and where they feel right at home.
Providing More Choice and Flexibility
By being nimble, keeping a pulse on current and emerging trends and collecting feedback from guests and owners, the brand has the ability to refine offerings and deliver memorable stay experiences to continually meet the needs of the modern traveler. This has led to the evolution of its hotel prototypes, which carefully preserves and builds on the signature brand elements, including the outdoor patios, grills and firepits, Spin2Cycle (the integrated fitness and laundry facility), and flexible guest suites with distinct zones to sleep, refresh, relax, work and cook, which have all helped drive the brand’s popularity and shape its playful personality. Being efficient to build and economical to operate, the latest prototype retains the brand’s bold and modern design as well as the spacious, flexible suite configurations, while featuring a mix of different suite types. The bright lobby offers more space for social gatherings and individual work and enhances the grab-and-go market for guests.
Home2 Suites continues to keep the brand modern and fresh by offering two new design packages for hoteliers to choose from, delivering more options to fit the needs of the market while providing simple, turnkey designs at industry-leading pricing.
The food and beverage offerings are also a critical aspect of the long stay experience at Home2 Suites, which is why the brand continues to find innovative ways to provide the comforts of home. With a keen focus on the en-suite kitchen experience, there is ample cabinet space, a full-size refrigerator, dishwasher, microwave, toaster and coffee maker in every suite. Induction burner cooktops and elevated pots and pans are also available at no additional cost, giving guests the space and tools they need to cook and prepare meals. Another way the brand is enhancing the long stay guest experience is boosting its beloved complimentary hot breakfast experience in the U.S. and Canada by piloting a new menu that gives guests more customization that suits their taste buds and starts their day on a flavorful, more personal note. The brand has also partnered with Grubhub to offer seamless mobile ordering and delivery in the U.S., giving guests more choice and options to enjoy and explore the local flavors.
The region-specific prototype features strategic customizations and subtle tweaks, reflecting the brand’s dedication to meeting the market's specific needs and offering a flexible and affordable development option while maintaining the brand's core essence. Strategies like this underscore the brand’s innovative approach to ensure that each hotel delivers a unique yet consistent experience. Recognizing the continued demand for extended stay accommodations worldwide, Home2 Suites is dynamic and nimble, presenting more opportunities to be scaled and adapted to different guests, markets and cultures.
From designing the latest hotel prototype packages to finding new ways to strengthen the guest experience, Home2 Suites continues to differentiate itself as an extended stay brand by being cost-effective and efficient for owners and developers while delivering more flexibility, value and comfort to extended stay guests.
Innovating Responsibly
Home2 Suites’ sustainability strategy continues to serve as a brand differentiator and a hub of innovation for the Hilton portfolio of brands while providing scalable solutions that promote a more responsible travel experience for guests and enhance the environmental performance of the more than 700 Home2 Suites properties around the world.
Through its global brand standards, Home2 Suites is working to reduce its impact on natural resources, enhance the guest experience and work with vendors and partners to ensure the entire lifecycle of a Home2 Suites prototype has environmental impact in mind. These brand standards take careful consideration and attention on the construction, landscaping and basic systems across Home2 Suites hotels to help lessen energy use, limit light and air pollution and conserve water.
Home2 Suites also offers prototype recommendations for new property builds, renovation, and conversion properties that are designed to reduce the hotel’s environmental impact. When outfitting and furnishing a hotel, even the smallest decisions have a big impact when scaled globally. The use of carpet tile, energy efficient roofing materials, Energy Star-rated appliances, increased natural light and LED lighting help boost energy cost savings and operational efficiencies.
Home2 Suites is also helping guests stay responsibly by offering amenities such as hydration stations, electric vehicle charging stations, recycling receptacles and saline pools. The brand has also introduced programs to reduce unnecessary plastic containers and packaging, such as providing reusable dishware in the suite and in the communal breakfast areas of the hotel. In fact, Home2 Suites was the first Hilton brand to require full-size bath amenity dispensers instead of single-use soap, shampoo, conditioner and body wash. In line with Hilton’s Travel with Purpose 2030 goals, Home2 Suites’ brand standards continue to evolve, incorporating industry best practices in sustainability and design to help create a more responsible travel experience.
As a nimble and flexible brand, Home2 Suites is the perfect brand for testing creative, impactful concepts and exploring new opportunities to boost the guest experience while being grounded by the spirit of the brand. As Home2 Suites continues to expand its global footprint, innovate and adapt in diverse environments to meet the needs of the modern traveler, it solidifies its position as a leader in the hospitality industry. The brand's expansion, guest satisfaction and sustainability strategy define its journey and will guide it toward the future, making Home2 Suites an incubator of innovation within the Hilton portfolio.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
