Hospitality America Expanding its Relationship with Hotel Developer Windsor Aughtry Company — Photo by Hospitality America

Hospitality America has been selected by Windsor Aughtry Company to manage the Hotel Avail, Tapestry Collection by Hilton in Rogers, Arkansas. Scheduled to open in the second quarter of 2025, the 170-room hotel will feature a rooftop restaurant (Oak Steakhouse concept by Indigo Road Hospitality), café and lobby bar, meeting space and fitness center. This deal marks the 16th Windsor Aughtry development project awarded to Hospitality America, expanding the third-party management company’s portfolio in Northern Arkansas and bringing its number of managed hotels to 21 (14 of which are Hilton brands).

“Windsor Aughtry Company is the leading commercial real estate developer and brokerage firm in the Southeast,” said Daniel Lock, Hospitality America VP, commercial strategy. “They bring a uniquely comprehensive perspective of what it takes to be successful in real estate. We are delighted to continue growing alongside this hospitality real estate firm with multiple projects in the pipeline. This is our second managed hotel in Northwest Arkansas and one of three that will be joining our portfolio within the next two years — including the Motto by Hilton Bentonville, and the Tapestry by Hilton Springdale (projected to open in 2026).

“Hotel Avail will be unique,” Lock said. “Located in the Pinnacle uptown area, home to J.B. Hunt, Walmart AMP, and the Rogers Convention Center, the property will be central to one of the fastest-growing places in the nation, and it will draw on Roger’s expansive outdoor amenities and its burgeoning corporate infrastructure to create a unique experience fit for thrill seekers and visiting executives alike. Travelers will be captivated by a blend of old world classic industrial accents and the warmth and sophistication of modern luxury, designed to pay homage to the industrial spaces and textile factories that are sprinkled throughout Rogers and Northwest Arkansas.”

Matt Disheroon has been appointed Area General Manager of Hotel Avail Rogers, and Bailie Sonnentag has been named Area Director of Sales. Both are currently operating the Motto by Hilton Bentonville Downtown (also owned and developed by Windsor Aughtry Company and managed by Hospitality America) in reciprocal roles.

“We are excited to bring this remarkable Tapestry by Hilton hotel to Rogers, Arkansas," said Jay Alexander, a partner at Windsor Aughtry Company. “This property is a testament to our dedication to providing exceptional accommodations and memorable experiences for our guests. With its prime location in the heart of the Pinnacle Hills area of Rogers, we are confident it will become a destination of choice for both business and leisure travelers.”

Hospitality America CEO Ben Campbell had this to say: “Like the city of Rogers – one of the fastest growing metro areas in the country – Hospitality America is growing by leaps and bounds. When I took over as CEO in March 2024, my goal was to grow from 17 hotels to 40 hotels in less than 10 years. With eight new deals in negotiation, we expect to hit at least 25 hotels in the select- and full-service markets within the next 24 to 36 months. Our pipeline is strong, and we attribute much of our success to the relationships we nurture with developers like Windsor Aughtry. I could not be prouder of our team for hitting their goals and setting bigger targets for the coming year.”

About Hospitality America

Hospitality America is a leading third-party hotel development and management company and is the preferred partner of Hilton and Marriott. The company optimizes the hospitality experience through proprietary methodologies that align people, processes, and results, driving exceptional performance for our guests, team members, and partners. Hospitality America’s clients include REITs, private equity firms and major developers. Hospitality America is recognized as a winner of USA Today's Top Workplaces 2024 award. For more information, please visit www.hospitalityamerica.com or connect with Hospitality America on LinkedIn.

About Windsor Aughtry Company

Windsor Aughtry is a leading real estate and hospitality development firm with a track record of delivering exceptional projects across the United States. With a commitment to quality, innovation, community engagement, and objective of long-term ownership, Windsor Aughtry Company continues to make a positive impact on the hospitality and real estate industries. For more information, visit www.windsoraughtry.com.

About Tapestry Collection by Hilton

Tapestry Collection by Hilton is a portfolio of 135 original hotels that offer guests unique style and vibrant personality, encouraging them to connect to their destination and enjoy authentic, off-the- beaten-path experiences. While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at stories.hilton.com/tapestry, and follow the brand on Facebook, Instagram and Twitter.

Barb Worcester
Owner, President at PRPRO
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Hospitality America