• New Single Guest Profile is designed to solve the age-old problem of duplicate profiles that has been plaguing the industry
  • Single Guest Profile allows guests and staff to monitor and update preferences across hotel estate
  • The feature centralizes guest information across systems, properties, and regions, offering a unified view for personalized service
  • Built on the strongest data privacy and security standards. Ensuring secure guest data management and profile tokenization
  • AI-driven duplicate profile management makes it easier for hotels to service guests based on data

BERLIN, Germany — Shiji, a global leader in hospitality technology, introduced a significant upgrade to its enterprise platform’s Single Guest Profile, bringing the full power of the Shiji Enterprise Platform vision to customers around the world.

Kevin King, CEO of Shiji International, emphasized the importance of this feature: The Single Guest Profile is a cornerstone of our platform, centralizing guest information across various systems such as PMS, point of sale, dining, and activities. Every guest interaction, whether at the hotel or through one of our integrated solutions, is instantly reflected in the profile, making it available across the entire system network.

Manage guest profiles across groups and regions

The Single Guest Profile feature allows seamless management of guest information across multiple properties within a hotel brand or group. It ensures guest preferences, consumption patterns, and behavioral data are shared across all properties locally and globally. This functionality not only personalizes the guest experience but also improves operational efficiency by offering hotel staff a 360-degree view of each guest.

King highlighted the tangible benefits to hotels, noting: “By reducing data silos and unifying guest profiles, we enable hotels to provide tailored service to guests across multiple touchpoints. This not only enhances service delivery but also opens up opportunities for targeted marketing, upselling, and loyalty programs.”

Data Privacy and Security Take Priority

Data privacy and security remain at the forefront of this feature’s design. Guest data is stored securely within the hotel’s infrastructure, ensuring full compliance with global privacy regulations. King reinforced this focus on data protection: “We are a security-first organization, and with this feature, we ensure that hotels control their guest data while adhering to the strictest data privacy standards. This centralized system reduces the risks associated with managing data across multiple platforms.”

Intelligent Profile Management with AI-Driven Tools

One of the standout features is the intelligent profile duplication management system, which leverages AI to suggest duplicate profiles for merging, thus reducing redundancy. As King explained: “AI plays a key role in managing guest profiles, helping hotels consolidate data and gain a true understanding of guest value across their entire portfolio.”

The platform's comprehensive indexing and search capabilities allow hotel staff to easily locate guest profiles using various fields such as name, phone number, or even license plate, ensuring quick and efficient guest identification.

Seamless Integration Across Systems

The Single Guest Profile is designed with scalability and flexibility in mind, functioning as a microservice within Shiji’s PMS. It integrates effortlessly with other systems that require guest data. Once approved, third party providers can connect to the guest profile and enrich them. Making it invaluable for hotel personalization solutions.

Supporting Guest Choice and Personalization

Shiji’s Single Guest Profile also empowers guests by giving them control over how their data is shared. Guests have the ability to opt in or out of sharing their profiles across properties, ensuring their data is handled according to their preferences. All data being under the complete control of the hotel and it’s guests and tokenized across systems to ensure the strictest privacy.

About Shiji

Shiji is a multi-national technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail, and entertainment industries, ranging from hospitality technology platforms, hotel property management solutions, food and beverage and retail systems, payment gateways, data management, online distribution, and more. Founded in 1998 as a network solutions provider for hotels, Shiji today comprises over 5,000 employees in 80+ subsidiaries and brands in over 31 countries, serving more than 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets. For more information, visit shijigroup.com.

Franca Bertram
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