Ten310, Los Angeles — Photo by Sentral

Sentral, the leading full-building residential hospitality operator, has been named the management company for Ten310, a new boutique living concept developed by a California Landmark Group (CLG) affiliate. Designed by Abramson Architects, the 94-unit building will offer amenities including a speakeasy, rooftop pool and lounge spaces, valet parking, fitness center, and daily breakfast for residents. Located in Century City, Ten310 is easily walkable to destinations including the Westfield Century City mall, all Century City Office buildings, and the future LA Metro D Line. Century City also boasts highly rated schools and daycare centers.

"Ten310 is a welcome addition to Sentral's portfolio of prestigious properties in covetable neighborhoods," said Lisa Yeh, Sentral President. "We look forward to expanding our winning blend of furnished and unfurnished apartments inspired by upscale hotels–which has been a bright spot for building owners during uncertain times for the real estate industry."

With the addition of Ten310 to Sentral's portfolio, the firm now has more than $4 billion in assets under management (AUM). Sentral's unique business model is proven to consistently boost revenue for multifamily properties in some of the most desirable neighborhoods across the country. Sentral will book over $400 million of revenue by the end of 2024 while maintaining industry-leading reputation scores. Of that figure, $45 million in revenue will come from furnished units–an increase of 61 percent over the last two years. Scheduled to begin leasing later this year, Ten310 will include 20 furnished apartments available for shorter-term stays.

"Our vision is to create world-class communities, and Sentral is the perfect partner to help bring that vision to life at Ten310," said Ken Kahan, CEO of California Landmark Group. "From resort-style amenities to superior service to incredible communal spaces that foster connection, Ten310 will offer an unparalleled living experience in Century City."

Sentral recently announced management agreements at properties including The Sutton in Portland, Oregon; Otonomus Hotel in Las Vegas and Alloy in Phoenix as it continues to grow across the United States. Sentral now services 36 communities in 22 vibrant cities across the country.

For more information on partnering with Sentral, visit www.sentral.com/real-estate-partnerships.