Marriott International Announces Expansion of the City Express by Marriott Brand into the United States & Canada
The introduction of City Express by Marriott in the U.S. & Canada marks the company’s entry into the transient midscale segment in the region.
Today, Marriott International, Inc. (Nasdaq: MAR, “Marriott”) announced the expansion of the City Express by Marriott brand into the United States & Canada, marking the company’s entry into the affordable midscale transient segment in the region.
Previously referred to as Project Mid-T by Marriott, this brand expansion is part of the company’s continued focus on strengthening its presence in the affordable midscale segment and offering regionally relevant lodging options for every trip purpose and every price point.
Since entering the affordable midscale space with the acquisition of City Express in the Caribbean and Latin America (CALA) region just over a year ago, we have seen tremendous interest for the brand and are pleased with its growth across the region. With this announcement, Marriott is excited to continue our growth in the affordable midscale segment and provide a new welcoming, affordable, and reliable option for value-conscious travelers in the U.S. & Canada. Diana Plazas-Trowbridge, Senior Vice President and Global Brand Leader, Select Brands
In May 2023, Marriott announced the acquisition of the City Express brand portfolio in CALA, which marked the company’s entry into the affordable midscale segment. With over 17,000 rooms across Mexico, Costa Rica, Colombia, and Chile, the deal increased Marriott’s footprint in the region by approximately 45 percent. Since the acquisition, consumer and owner interest has fueled growth of the brand, with expansion plans extending beyond the original markets to new upcoming markets, such as Bolivia and Nicaragua. Additionally, the company recently announced plans to expand City Express by Marriott in Brazil.
Marriott remains focused on providing best-in-class offerings and a wide-range of investment opportunities for our development stakeholders, and the initial reaction to our midscale products has been extremely positive. We have been listening closely to our owners and franchisees to design a highly efficient operating model, and we are confident that City Express by Marriott will offer a strong value proposition for those looking to invest in a transient midscale product in the U.S. & Canada. Noah Silverman, Global Development Officer, U.S. & Canada
The City Express by Marriott brand is designed to be conversion-friendly, with an opportunity for new builds in the future. Offering a light operational model and functional modern design, City Express by Marriott will give owners in the U.S. & Canada the opportunity to capitalize on consumer demand, while taking advantage of Marriott’s powerful sales, distribution, and marketing engines.
Marriott has already received extensive interest from owners and franchisees, and the company anticipates having signed agreements, with possible hotel openings, in the U.S. & Canada under the City Express by Marriott brand over the next few months.
Existing City Express by Marriott properties have been integrated into the Marriott Bonvoy® program and are available for booking on Marriott channels for members to earn and redeem points. Additional City Express by Marriott properties will similarly be part of Marriott Bonvoy upon opening. For more information on the City Express by Marriott brand, visit this page.
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at www.marriott.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
About Marriott Bonvoy®
Marriott Bonvoy's extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with 31 brands that are tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.
