M� venpick launches the 2024 Kilo of Kindness campaign

Mövenpick Hotels & Resorts is proud to announce the launch of its 2024 Kilo of Kindness initiative. For over 70 years, Mövenpick has been anchored in the spirit of generosity, and this year, more than 75 hotels and resorts across 30 countries will come together to support their local communities through meaningful acts of kindness.

Now in its ninth year, the Kilo of Kindness initiative invites guests, Heartists, and local communities to contribute food items, clothing, and educational supplies, which will be distributed to local charity partners. Each contribution reflects Mövenpick's belief that even the smallest act of generosity can create a significant and lasting impact.

From 14 October to 15 November 2024, Mövenpick invites members of the community to partake in the initiative by donating food, clothing, school supplies, toys, linen, furniture, books, sports equipment and second-hand electrical equipment such as computers, at participating hotels around the world.​

A legacy of generosity

Since 1948, Mövenpick has embraced a culture of generosity inspired by its visionary founder, Ueli Prager, who believed in doing ordinary things in an extraordinary way. The Kilo of Kindness initiative was launched in 2015 and has since impacted thousands of lives worldwide, with over 90,000kg of donations collected for those in need. The initiative serves as a powerful reminder that generosity knows no boundaries, uniting people and communities in a shared purpose to make the world a better place.

Mövenpick’s Kilo of Kindness campaign embodies our unwavering commitment to making a positive impact in the communities we serve. Our legacy is built on the belief that generosity has the power to transform lives, and through this initiative, we see how small, thoughtful acts can create a ripple effect, bringing people together and uplifting those in need. By fostering genuine human connections, we’re not just providing support; we’re inspiring others to carry forward this spirit of giving. This tradition of kindness is more than a moment; it’s a movement that reflects the very heart of who we are as a brand. Benoît Racle, Global President of Premium Brands at Accor

Celebrating kindness around the world

Kilo of Kindness reflects the core principles of all Mövenpick hotels; to cultivate connections, inspire an ethos and practice of food for good; and encourage the coming together of people and communities. The choice of charities around the world reflects these Mövenpick brand traits, reinforcing the role of global hospitality brands to go beyond their hotel walls. Through Kilo of Kindness, MövenpickHeartists, guests, and communities come together for those in need, making a meaningful impact by gathering donations and contributions that nourish lives. The donations will support the work of organisations around the world which celebrate food for good, supporting people with nutritious meals and essential food supplies, as well as initiatives that inspire connection and discovery through educational materials, books, and art supplies. Each participating hotel selects a local charity partner, ensuring that there is a positive impact in the neighbouring community.

This year, Mövenpick hotels across Australia and New Zealand are supporting the initiative in the following ways.

Mövenpick Hotel Melbourne on Spencer – Supporting families in tough times

Mövenpick Hotel Melbourne on Spencer has partnered with Uniting Food for Families, an organisation dedicated to people in need, with every kilo the hotel collects going towards feeding a family in crisis. To support Food for Families, the hotel is asking for donations of non-perishable food items so that, together, we can help families when times get tough and food that’s easy to prepare for people experiencing homelessness.

At Mövenpick Hotel Melbourne on Spencer, we want to extend true hospitality beyond our hotel doors and into the heart of the community. We are proud to partner with Uniting Food For Families for the second year. Together through the Kilo of Kindness campaign, we will provide much-needed resources but also foster a spirit of togetherness and compassion that aligns with our core values. Cory Norris-Jones, General Manager of Mövenpick Hotel Melbourne on Spencer

Mövenpick Hotel Hobart – Supporting women and children experiencing domestic violence & homelessness

Mövenpick Hotel Hobart is supporting the Hobart Women’s Shelter, who provide safe, emergency accommodation, support and housing to women and children affected by family violence and those experiencing homelessness. Through Kilo of Kindness, the hotel is asking the community to donate basics and pantry staples to support the women and children staying at the shelter and directly benefit those who need it most in the local community.

At Mövenpick Hobart, we know that when we pull together as a community, we can drive change for those that need it most. Every kilo of items donated as part of the Kilo of Kindness campaign can make a lasting impact. Together with the Hobart Women’s Shelter, our hotel guests and the local community can help make life a little sweeter for those in need. Andrew Walling, General Manager of Mövenpick Hotel Hobart

Mövenpick Hotel Auckland – Supporting the work of Auckland City Mission

Mövenpick Hotel Auckland has teamed up with Auckland City Mission, introducing a guest donation box in the hotel lobby to further support the mission’s vital work. In addition, the hotel’s Heartists have generously donated food items, with the hotel committing to match these donations kilo for kilo.

Supporting Auckland City Mission is a natural extension of our commitment to our city. With the help of our guests and Heartists, we're proud to match donations kilo for kilo, to support the important work of the Mission. Mövenpick Hotel Auckland General Manager, Sean Slattery

Mövenpick Hotel Wellington - Supporting families through food donations

Mövenpick Hotel Wellington is supporting their local community by partnering with Wellington City Mission, contributing 100kg of food to their food support programme. Kilo of Kindness aligns with the Mission's mana-enhancing social supermarket, which provides assistance to families and those in need.

At Mövenpick Hotel Wellington, supporting our local community is at the heart of what we do. Partnering with Wellington City Mission gives us the opportunity to give back. We're proud to play a small role in helping the Mission's mana-enhancing social supermarket. Mövenpick Hotel Wellington General Manager, Atif Khan

Join the movement of generosity

As the Kilo of Kindness campaign kicks off, Mövenpick invites everyone to participate in this global movement. Donations can be made at participating hotels from 14 October to 15 November 2024, and all contributions will go directly to local charity partners. For more information, please visit https://movenpick.accor.com/en/kilo-of-kindness.html.

How to get involved

1. Visit Movenpick.com to discover your nearest participating Mövenpick Hotel
2. Gather items for donation, such as non-perishable food items, second-hand clothing, school supplies, toys, linen, books, sports equipment, and working electrical equipment.
3. Bring your donations to your nearest participating Mövenpick hotel, from 14^th October until 15^th November 2024.
4. Drop your donations in the designated area of the Mövenpick lobby – one of our friendly Heartists will be delighted to point you in the right direction.

*At Accor, we refer to our people as “Heartists”. People are at the heart of everything we do, and being a Heartist® is all about the art of connecting with others in an authentic way. Our employee promise celebrates individuality, fosters growth, and ignites purpose-driven work.

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,700 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.

Naomi Hammond
Communications Manager - Pacific
+61(0) 434 738 380
Accor