Following HSMAI Europe’s recent successful launch into the Greek market, we are thrilled to announce yet another major step in our expansion through a new strategic partnership with Xenia 2024 exhibition, taking place from November 23-25, 2024 in Metropolitan Expo exhibition center - Athens, Greece. This collaboration represents a significant milestone in HSMAI Europe’s growing presence within the Greek hospitality sector.

Xenia is Greece’s leading exhibition for the hotel and tourism industry, attracting over 500 exhibitors and more than 30.000 hospitality professionals each year. As a key event for business development, knowledge sharing, and collaboration, Xenia is central to the region's hospitality sector.

As part of this exciting partnership, HSMAI Europe will have a booth at Xenia 2024 to increase our visibility in the Greek market. We warmly invite attendees to visit us at our booth to learn more about how HSMAI Europe supports the hospitality industry through our extensive resources, meetings, conferences, educational opportunities and certifications. Our presence at Xenia will provide an excellent opportunity for industry professionals to connect and explore how HSMAI Europe can support their goals.

We are thrilled to partner with Xenia 2024. This collaboration gives us an incredible opportunity to further engage with the Greek market and connect with hospitality professionals on a deeper level. We look forward to building long-term relationships that will benefit both HSMAI Europe and the local industry. Ingunn Hofseth, President & CEO of HSMAI Europe

Xenia also expressed enthusiasm for the partnership, noting that:

We are very excited about our partnership with HSMAI Europe for Xenia. This collaboration aligns with our vision to amplify Xenia’s visibility across the European market and strengthen the exhibition’s role as a key platform for innovation and networking in the hospitality sector. We are confident that working alongside HSMAI Europe will enhance our outreach in the years to come, bringing greater recognition to Xenia and fostering long-term connections within the European hospitality industry. Athanasios Panagoulias, President & CEO of FORUM SA – Member of NürnbergMesse Group

This partnership, which begins with Xenia 2024, is envisioned as the foundation for a long-term collaboration between HSMAI Europe and Xenia, with discussions for future collaborations. We look forward to working together to support the growth and innovation of the hospitality sector in Greece and beyond.

For more information about Xenia 2024, please click here.

About Xenia exhibition

Xenia is Greece's premier trade show for the hospitality, tourism, and foodservice industries, attracting various exhibitors and thousands of professionals annually. Held at the Metropolitan Expo in Athens, it serves as a key event for industry leaders to network, explore innovative products, and discover new suppliers. The exhibition covers a broad range of sectors, including hotel equipment, digital technologies, construction materials, and sustainable solutions, making it a crucial platform for hoteliers, designers, architects, and F&B professionals looking to stay ahead in the market. Read More

About HSMAI Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organisation founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines. Read More

HSMAI Europe
HSMAI Europe