The Ministry of Tourism and Cultural Affairs of the Republic of Sierra Leone, in collaboration with UN Tourism, proudly announces the Women in Tourism Regional Congress, a pivotal three-day event aimed at reshaping the tourism landscape and opportunities for African women through enhanced education, technological innovation, and improved finance access.

Women make up 54% of the global tourism workforce and 70% in Africa, yet they often occupy lower-skilled, underpaid, and informal positions. According to UN Women, women undertake 2.5 times more unpaid household and care work than men, significantly limiting their financial independence and opportunities to thrive. Despite their strong presence in the tourism industry, only 25% of decision-making roles are held by women, and the gender gap widens as one looks up the leadership ladder. These statistics reveal the pressing barriers women face, including restricted access to finance, markets, technology, education, and training, further compounded by discriminatory laws and societal norms that impede their progression.

To address these challenges, and in line with SDG 5 and the UN Tourism Agenda for Africa – Tourism for Inclusive Growth, spearheaded by the UN Tourism Secretary-General, the Sierra Leone Ministry of Tourism & Cultural Affairs (MTCA) will host the inaugural Women in Tourism Regional Congress in Freetown, from 29 to 31 October 2024. Under the visionary leadership of Hon. Minister Nabeela Farida Tunis, the event will go beyond empowerment to equip women with actionable insights, multi-faceted support, and equitable opportunities. Core priorities include advancing mentorship and education initiatives, promoting technological innovation, and improving access to financial resources, while advocating for gender-responsive policies to propel women into leadership positions.

This Congress comes at a crucial time, aligning with Sierra Leone's newly launched 10-year National Strategic Tourism Plan, which emphasizes inclusivity through its Tourism for All campaign. By harnessing the full potential of women, Sierra Leone seeks to reinforce its emerging tourism industry and foster a more equitable future for all.

Driving Education and Technological Innovation

The Congress will feature dynamic panel discussions, showcase personal journeys and successful women-led initiatives, and highlight best practices and proven strategies to overcome disparities. Experts will discuss the power of mentorship and education in advancing women's careers, along with specialized training programmes that enhance leadership and industry-specific skills. In parallel, technology and innovation will take center stage as a key enabler for business growth. Women in tourism will be encouraged to embrace cutting-edge digital tools and gain expertise in areas such as digital marketing and data analytics, fostering a culture of innovation and positioning women-led businesses for success in a fast-changing market.

Technical Workshop on Finance Access

On the sideline of the Congress, a technical workshop on finance access will empower women entrepreneurs, managers and leaders of tourism businesses, representatives from women-led NGOs, and government officials involved in tourism and economic development, by enhancing their financial literacy and access to capital. Key topics will include securing microfinance and small business loans, crafting winning business plans, and developing robust financial strategies. The workshop will also sharpen participants' pitching skills and abilities to build strong investor relationships, hence equipping women-led businesses for long-term growth and sustainability.

The Women in Tourism Regional Congress will bring together women Ministers and key industry leaders, alongside women entrepreneurs, artisans, artists and performers, who form integral part of the tourism value chain. Delegates will have the opportunity to immerse themselves in Freetown's vibrant culture and heritage, with local craft displays and a lively open-air carnival to conclude the Congress. This celebration will emphasize the vital role of cultural and creative industries in enriching the tourism sector and empowering women.

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About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

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