From Seaside Sanctuaries to Cool Culture Capitals: Booking.com Reveals 2025’s Trending Destinations
From stargazing to thrill-seeking or exploring cultural connections, the travel experiences we crave and the destinations we look to are always evolving. According to Booking.com’s annual Travel Predictions research*, in 2025 travelers will be re-thinking how they travel, and defying convention to discover less crowded destinations (67%), embark on luxurious longevity retreats (60%) or opt for more nocturnal activities to beat rising temperatures (54%). The year ahead will see travelers deliberately challenge traditional travel norms, diving into new adventures, immersing themselves in the airport experience (as opposed to just getting through it) and switching up their travel companions. Along with its annual Predictions, Booking.com, one of the world’s leading travel platforms, has delved into its data insights** to uncover the hidden gems and unexpected delights set to become vacation hotspots in 2025.
Sanya, China
Situated on Hainan Island, China’s southernmost province, the city of Sanya boasts soft sandy beaches and clear waters nestled alongside mountainous landscapes. Known as ‘China’s Hawaii’, the city offers 12.4 miles (20 km) of coastline and a year-round warm climate with 2,500 hours of sunlight. Its natural wonders and cultural spectacles are not to be missed, from Yanoda Rainforest Tropical Park, Nanshan Daxiaodongtian’s caves and Sanya Paddy Field National Park to the captivating Sanya Romance Park stage plays. With an abundance of hot springs, visitors can immerse themselves in Sanya’s geothermal treasures, including Nantian Hot Springs, Yalong Bay and Wuzhizhou Island, while the 2 Days Tour to Hainan Wuzhishan Canyon Rafting and hiking tour with lunch offers a unique insight into the local landscape and culture.
Where to stay: Travelers can wake up to the sound of lapping waves at The Ritz-Carlton Sanya, Yalong Bay. Located within Yalong Bay National District, both Yalong Bay Tropic Paradise Forest Park and Yalong Bay Central Square are easily accessible from the property. With sophisticated rooms and suites, the majority of which offer views of the breathtaking South China Sea, the hotel includes five outdoor pools, two tennis courts, eight upscale dining options, plus one of the largest spas in the region.
Trieste, Italy
Once considered one of the world’s most important ports, the city of Trieste in northeastern Italy offers visitors 28.5 miles (46 km) of coastline set against a mix of grassland, forest and rocky landscapes. Positioned on a narrow strip of land between the Adriatic Sea and Slovenia, the culture is a unique blend of Italian, Slovenian and Austrian influences - reflected in the architecture and historic attractions. Visitors to this deep water port are encouraged to check out Piazza Unità d'Italia, Grotta Gigante and Miramare Castle to fully experience the city’s stunning surroundings and culture or take an unforgettable tour around the only preserved cave castle in Europe, Postojna Cave & Predjama Castle. There is plenty for the active traveler too with multiple leisurely hiking trails overlooking the sprawling coastline. Val Rosanda, a valley located on the Italian and Slovenian border, makes for a challenging trek, while Sistiana Bay, approximately a 20-minute drive to the west of Trieste, is a picturesque place to enjoy an evening stroll in the shadow of the surrounding mountains.
Where to stay: If looking to absorb as much of Trieste’s culture as possible, Seven Historical Suites is the perfect property. Located in the heart of the city between the Grand Canal and Piazza Unità, this aparthotel is a short walk away from the city’s train station. Each apartment is unique, taking inspiration from mid-century architecture, artwork and historic symbols for the design and ambience of the decor.
João Pessoa, Brazil
On the easternmost point in South America lies João Pessoa, known as the ‘Sun Gate’. Admired as one of the greenest locations in the world, travelers can admire the city’s natural beauty by visiting Jardim Botânico and Parque Zoobotânico Arruda Câmara, while those looking for a more cultural day out can visit the historic Centro Historico De Joao Pessoa and the city’s many beautiful churches, including Igreja São Francisco. To unwind, Picãozinho, Seixas and Caribessa are popular pools just off the coast, while Red Sand Island (Ilha de Areia Vermelha) and Alligator Beach (Praia do Jacaré) are unmissable spots to soak up the sun. Travelers can also check out Tambaú Market to learn about local hand craftsmanship including embroidery, pottery making and crochet techniques. Alternatively, visitors can enjoy a Cultural Tour of the Forró Catamaran on the Paraíba River feasting on traditional food, learning the art of June Square dancing while enjoying the Brazilian musical genre of forró.
Where to stay: Located in João Pessoa next to Caribessa Beach, Oceana Atlântico Hotel offers travelers a restful and luxurious stay away from the hustle and bustle of the city. As the only city hotel directly on the sand, with exclusive access to the beach, guests can easily enjoy a range of water activities offered locally or take a cruise to discover some of the city’s resident alligators. From carefully curated gastronomic experiences, a leisure area home to heated and hydromassage tranquility pools, and a cinema onsite, this property has it all to keep guests entertained.
Tromsø, Norway
Situated 217.4 miles (350 km) north of the Arctic Circle, Tromsø is northern Norway’s largest city and hailed as one of the top destinations to experience both the Northern Lights and the midnight sun phenomenon - just not during the same time of year. Home to an array of wildlife, picturesque landscapes and majestic fjords, you’ll get a unique perspective on the Norwegian wilderness with this opportunity to Train Alaskan Husky Puppies in Tromsø. Back in the city, Tromsø is known for its historical wooden dwellings and has one of the country’s most important concentrations of Empire houses, with the first dating back to 1789. For a spot of rejuvenation, check out Pust, a floating sauna in the heart of the Tromsø harbor overlooking the Arctic Cathedral.
Where to stay: For travelers shunning the sun for darker nights, the glass roofs and gigantic panoramic windows of Aera - Glass cabins encourage wanderers to immerse themselves in the night sky. With over half of travelers (62%) interested in visiting dark sky destinations*, 2025 will see travelers opting for uninterrupted starbathing experiences (72%) and to encounter once in a lifetime cosmic events (59%). Cabins range from bed and breakfast style lodges to studio apartments that include a fully stocked kitchen. After a peaceful night of Northern Light-spotting, guests can enjoy hiking and skiing nearby, in addition to tucking into some local Norwegian cuisine at the onsite restaurant. To explore the property’s surrounding area, visitors are encouraged to rent a car, which can be picked up at Tromsø Langnes Airport on arrival.
Willemstad,Curaçao
Just off the coast of Venezuela lies Curaçao, a pristine island filled with dramatic cliffs, subtle bays and epic views of the Caribbean sea. Its vibrant capital, Willemstad, is characterized by its colonial buildings painted in pastel colors, lively markets and beach coves. For the ideal day, start by feasting on Willemstad’s signature cuisine, such as red snapper with polenta, at Plasa Bieu, the street food market, followed by a self-guided tour admiring the town’s mesmerizing street art, or a climb up Rif Fort to take in the view. A former Dutch trading settlement, Willemstad is recognized as a UNESCO World Heritage Site today thanks to the preservation of the historic center and harbor. Those keen to understand more about the island’s colonial history should try the Skip the Line: Museum Kurá Hulanda Admission Ticket to learn about the Transatlantic slave trade and see ancient artifacts from the Great Empires of West Africa.
Where to stay: Travelers who love the colorful aesthetic of Willemstad should enjoy a stay at the picturesque Curaçao Gardens. Surrounded by lush greenery, this pastel painted property boasts bright and airy suites and apartments, a tropical plunge pool and a flourishing garden. Guests are within walking distance to some of the city’s most iconic attractions, including the Queen Emma Bridge and the Floating Market.
Tignes, France
Tignes, a premier vacation destination in the French Alps, is a year-round playground for adventure seekers, ideal for the 23% of baby boomers who said they would visit more adventurous destinations in 2025. During winter, skiing and snowboarding prevail across the region’s 180 miles (300 km) of slopes, however during warmer months those active boomer travelers looking to embark on horseback riding trails (31%) or trek some of the world’s largest hiking ranges (18%) when traveling in 2025 won’t be disappointed by Tignes. Off-season, visitors can hit the lake for an afternoon of beach volleyball, wind down at the Tignes Wine Festival in August or explore the surrounding villages of Le Lavachet, Le Lac and Val Claret. No matter the season, Tignes’ vibrant après-ski scene provides plentiful traditional alpine delicacies, sun soaked terraces, bars and clubs to dance the night away. While off and on-piste activities are abundant once in situ, Tigne’s remote location means travelers will need to plan their journey well, with car rentals available from Geneva airport, Chambery airport or Grenoble airport.
Where to stay: Les Suites - Maison Bouvier is located in the heart of Val Claret in the Vanoise National Park. The property offers travelers a luxury experience, equipped with an indoor swimming pool and spa facilities for all guests to enjoy, on top of each suite boasting a lounge area and balconies overlooking the breathtaking mountains. Whether hitting the slopes over the winter break, or looking for a leisurely summer hike and a refreshing dip in an alpine lake, this property is located in the center of everything Tignes has to offer.
San Pedro de Atacama, Chile
A literal geological melting pot, San Pedro de Atacama boasts sandstone canyons, flamingo-dotted salt flats, steaming geysers and volcanic peaks. Located in northern Chile at an altitude of 7,874 feet (2,400 meters), the small desert town occupies one of the driest places on earth and is an oasis of narrow streets and adobe buildings. San Pedro de Atacama is the perfect destination for travelers to deepen their connection with the natural world and seek some tranquility and relaxation. To explore the surrounding natural wonders, including the untouched Atacama Desert in all its glory, travelers should consider renting a car. Given the town’s high altitude and lack of light pollution this Small Group Astronomical Tour in San Pedro de Atacama makes for a truly unique and unforgettable night under the stars. It is the ideal place for the nearly two thirds (62%) of travelers who are considering visiting dark sky destinations. The Valley of the Moon, Laguna Cejar and Puritama Hot Springs are also breathtaking sights not to be missed, highlighting the region’s landscape of twisted, wind-sculpted rock formations, sand dunes, and jagged ridges.
Where to stay: Located in the historic center of San Pedro de Atacama, Terrantai Lodge is a quiet and relaxing sanctuary. Beautifully constructed in natural stone and with attractive wooden furnishings, providing a homespun atmosphere. There is an oasis of calm inside the lodge, with a variety of wellness facilities for guests to enjoy, from daily yoga classes to a quaint library serving fresh organic tea. When travelers are ready to step outside and explore their surroundings, the lodge is a short distance from the busy Rua Caracoles, filled with art galleries, shops, and restaurants.
Naha, Okinawa, Japan
Naha means ‘open field’ in native Okinawan, but this cosmopolitan city has grown far beyond its origins. As the capital city of Okinawa, Naha is brimming with fascinating juxtapositions including the historic Shuri Castle and the bustling Kokusai Street, filled with arts and crafts shops. Visitors can indulge in local cuisine including goya champuru, a bitter melon stir-fry with tofu, egg, and pork belly; taco rice; and soki soba, pork spare rib noodles. For more to see and do, Okinawa World is a unique theme park showcasing the city’s culture and home to Gyokusendo Cave, the second largest cave system in Japan. A peaceful stroll around Shikina-en Royal Garden provides a beautiful example of traditional Ryukyuan landscape design. For thrillseekers, this 2-Hour Private Gorilla Go Kart Experience in Okinawa is a great way to whizz round the city while taking in the sights. Alternatively, travelers can rent a car and take a short drive to one of Okinawa’s stunning beaches with turquoise waters, perfect for swimming, diving and snorkeling.
Where to stay: Wind down on island time in the calm and gentle environment of Okinawa EXES Naha, which blends Japanese and Ryukyu island chain cultures. With a seasonal outdoor pool made for lounging, this five-star hotel is ideal for locking into zen mode. And with the city center within a short taxi or bus route away, visitors can choose to hit the hotspots or kick back and relax.
Villajoyosa, Spain
Villajoyosa, located in Alicante in southeastern Spain, is a gentle corner of the Costa Blanca that has retained the essence of its rich fishing heritage. Streets lined with beautiful palm trees overlook quiet sandy beaches, framed by the town’s distinctive colored houses that historically were painted to match the boats, helping fishermen spot their home from the sea. Soak up the city’s history by visiting some of the famous sites, such as the gothic church of Nuestra Señora de Asunción, and the archaeological landmarks of Tower of the Cross and the Tower of Saint Joseph. Those seeking further into the regional culture and particularly its cuisine, should take a short drive to Alicante and take this Half-day Guided Historical Tour with Tapas Tasting, which includes a visit to a local tapas restaurant to try out the area’s signature dishes such as arroz con costra, oven-crusted rice; olleta, a hearty stew cooked with a variety of pulses and meats; and tuna mojama, fileted salt-cured tuna.
Where to stay: Nothing says serenity like Suites at Sea, which is just a short walk away from the city center and has a prime seafront location. The apartments each include a well-equipped kitchen, a spacious living room; with some featuring a terrace for relaxing in the sunshine. Eco-conscious travelers, in particular, can appreciate the building’s self-sufficiency, producing its own solar-powered electricity to support the cooling and heating system.
Houston, United States
As the fourth-largest city in the United States, Houston, or ‘H-Town,’ offers a distinctive mix of Southern hospitality and cultural vibrancy. From the artsy Montrose district, known for its live music and LGBTQ+ scene, to the colorful East End with its rich Latino culture, the city’s diverse neighborhoods offer something for every visitor. Houston’s world-class food scene, renowned museums, and booming music culture make it a dynamic urban destination. For those short on time, the NASA's Space Center Admission Plus Houston Tour offers a convenient way to explore the city’s top attractions alongside a visit to NASA’s Johnson Space Center. Just beyond the city limits, Greater Houston opens the door to the wider Texas experience. In less than an hour, travelers can reach Galveston, where historic charm meets the expansive Gulf Coast beaches. Scenic road trips through Texas’ iconic landscapes reveal hidden gems like small towns, sprawling ranches, and wide-open prairies.
Where to stay: Set in the heart of the city’s downtown, Reside Houston, offers modern comfort and historic charm. Housed in a beautifully restored Art Deco building, this boutique hotel provides spacious, loft-style suites with high ceilings and industrial-chic décor, reflecting the area’s unique architectural heritage. Guests are steps away from the vibrant energy of Houston’s downtown, where sleek skyscrapers meet cultural landmarks like the Theater District and Discovery Green park. Whether visitors are looking to explore the city’s unique neighborhoods, restaurants or museums, this stylish stay offers the perfect base for travelers looking to experience everything Houston has to offer.
*Travel Predictions 2025 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1,016 from Argentina, 1,002 from Australia, 502 from Austria, 1,003 from Belgium, 1,002 from Brazil, 1,006 from Canada, 1,007 from China, 1,005 from Colombia, 501 from Croatia, 501 from Denmark, 1,011 from France, 1,009 from Germany, 1,004 from Hong Kong, 1,002 from India, 506 from Ireland, 501 from Israel, 1,014 from Italy, 1,008 from Japan, 1,013 from Mexico, 1,011 from The Netherlands, 1,003 from New Zealand, 504 from Portugal, 508 from Singapore, 1,004 from South Korea, 1,008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1,009 from Thailand, 503 from the UAE, 1,012 from the UK, 1,006 from the US and 1,016 from Vietnam). Respondents completed an online survey in July-August 2024.
**Destinations had to be in the top 1,000 most booked on Booking.com between 15 June 2023 and 15 June 2024. The resulting list was then sorted by year-over-year increase. The destinations were slightly curated to ensure geographic distribution.
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