CHICAGO – Hyatt Hotels Corporation (NYSE: H) today announced plans for scaled growth of the Hyatt Regency brand on the Balkan Peninsula. Following the brand’s market entries in Croatia and Albania, the latest project in Romania further strengthens the brand’s momentum in the region with five new Hyatt Regency hotels and resorts expected to open by 2027.

Hyatt Regency Aro Palace Brașov, which is being developed by Aro Palace S.A., will mark the brand’s entry into Romania. Brașov, located in the heart of the country, is a major economic hub and the base for various touristic attractions in the region. Originally opened in 1939 as the most luxurious hotel in the Transylvanian city, the iconic property will be fully refurbished and is expected to welcome guests, members and customers with up to 250 guestrooms in 2027.

We are thrilled to bring the Hyatt Regency brand experience to this property in collaboration with Aro Palace S.A. The hotel has been an important part of Brașov’s history, and we look forward to the hotel serving the local community and foreign guests alike at this truly unique place. We are confident that the stunning medieval towns and breathtaking nature of Romania will capture the interest of our World of Hyatt members and lead to further growth for Hyatt brands in the country. Takuya Aoyama, Vice President Development, Hyatt
Joining the Hyatt network will provide Aro Palace Brașov with access to world-class expertise and resources, connecting us with millions of travelers globally. Working with Hyatt offers significant benefits for our guests, our team, and the Brașov community. Together with Hyatt, we are excited to build on our tradition of hospitality and achieve new levels of excellence. Attila Joós, CEO Aro Palace

The Hyatt Regency brand extends an open invitation to guests and members worldwide, offering a diverse portfolio that spans from expansive resorts to dynamic urban centers. Rooted in an evolutionary spirit and a commitment to fostering community, Hyatt Regency hotels cater to both leisure and business travelers, creating spaces that invite connection, inspire relaxation, and deliver enriching experiences. Alongside Hyatt Regency Aro Palace Brașov (2027), Hyatt expects to add Hyatt Regency Zadar in Croatia (2025), Hyatt Regency Tirana in Albania (2026), Hyatt Regency Palase Resort & Spa in Albania (2027) and Hyatt Regency Novi Sad in Serbia (2027) strengthening Hyatt’s positioning in the region.

The anticipated growth builds on the brand’s EAME-wide portfolio with latest openings such as Hyatt Regency Pravets Resort in Bulgaria and Hyatt Regency Kotor Bay Resort in Montenegro, the first Hyatt Regency resort property in Europe, which opened in 2023.

The pipeline in these markets is a core component of Hyatt’s growth ambitions in EAME. The expansion in this region with five Hyatt Regency properties in the next few years is indicative of our ambitious approach. Last year´s opening of the first Hyatt Regency resort and the successful rollout of our Inclusive Collection brands in Bulgaria demonstrate the future growth potential of our leisure and resort brand footprint along the Balkan Peninsula. Michel Morauw, the newly appointed Managing Director North, EAME, Hyatt

The announcement reflects Hyatt’s broader growth ambitions in EAME, building on a record year of deal signings in 2023 and the recently announced global acquisition of the brands and most of the affiliates of pioneering lifestyle company Standard International, parent company of The Standard and Bunkhouse Hotels brands. Hyatt’s global pipeline stands at more than 135,000 rooms as of September 30, 2024, and is supported by a strong regional pipeline, spanning Hyatt’s distinct brand collections.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About ARO Palace S.A.

ARO Palace S.A. is a Romanian company specializing in hospitality and tourism, with a diverse portfolio that includes 2 hotels, conference centers, restaurants and wellness facilities. The company’s flagship property, ARO Palace Brașov, is one of the leading five-star hotels in Romania, setting high standards in the hospitality industry. ARO Palace S.A. also owns Capitol Hotel, which will begin operating under the an international brand in 2026. Listed on the Bucharest Stock Exchange, ARO Palace S.A. continues to grow its presence, contributing significantly to Romania's tourism sector and supporting the local economy through its dynamic operations.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2024, the Company's portfolio included more than 1,350 hotels and all-inclusive properties in 78 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

Forward-Looking Statements

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Max Mayr
Hyatt