NASHVILLE – STR and Tourism Economics downgraded the growth rate in the final U.S. hotel forecast revision of 2024.

For 2024, projected gains in average daily rate (ADR) and revenue per available room (RevPAR) were each downgraded, -0.5 percentage points to +1.5% and -0.6 ppts to +1.4%, respectively. Occupancy for the year was lowered 0.1 ppts to 62.9%, after the previous forecast projected the metric to remain steady from 2023. For 2025, the occupancy growth projection was downgraded 0.4 ppts, and the forecast for ADR and RevPAR increases were lowered to +1.6% and +1.8%, respectively.

The outlook for 2025 remains somewhat in flux, with positive sentiment potentially offset by the higher cost of living. Based on current economic conditions, higher-end hotels will continue to drive industry performance. The change in the presidential administration is anticipated to yield stronger economic conditions at first, which is not yet reflected in the data. Amanda Hite, STR president
— Source: STR— Source: STR
— Source: STR
Looking ahead to next year, the economic drivers are supportive of growth in travel activity. Consumer spending and business investment are expected to expand, helping support additional gains in business and group travel demand. Growth in international visitation also represents a tailwind for 2025. The forecast was prepared pre-election and assumed economic conditions consistent with political status quo. There is the potential that the Trump administration will pursue looser fiscal policy and provide a temporary boost to the economy, before offsetting effects such as tariffs and immigration act to moderately slow growth. Aran Ryan, director of industry studies at Tourism Economics

Annual GOP and EBITDA margins remain unchanged from the previous forecast, both expected to improve slightly year over year, said Hite. For 2025, higher growth is projected across both metrics due to lower labor costs, with inflation-adjusted GOP forecasted to inch closer to 2019 levels.

— Source: STR— Source: STR
— Source: STR

About STR

STR is the global leader in hospitality data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a robust global presence with regional offices strategically located in Nashville, London, and Singapore. In October 2019, STR was acquired by CoStar Group, Inc. (NASDAQ: CSGP), a leading provider of online real estate marketplaces, information and analytics in the commercial and residential property markets. For more information, please visit str.com and costargroup.com.

About Tourism Economics

Tourism Economics, an Oxford Economics company, focuses on the intersection of the economy and travel sector, providing actionable insights to our clients. We provide our worldwide client base with direct access to the most comprehensive set of historic and forecast travel data available. And our team of specialist economists develops custom economic impact studies, policy analysis, and forecast models.

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