BLLA Welcomes New Premier Vendor Partners, Elevating Boutique Hospitality Experiences
From luxury design to digital marketing and more, BLLA welcomes new vetted vendors to elevate the boutique hotel experience.
The Boutique Luxury Lodging Association (BLLA) is proud to announce its newest vendor partnerships, expanding its network of innovative, forward-thinking partners who are helping to shape the future of boutique hospitality. Since June 2024, BLLA has welcomed a diverse range of vendors offering exceptional services and products tailored to the unique needs of independent hoteliers worldwide.
BLLA is a dedicated marketplace, offering a curated catalog of products and services tailored specifically for boutique hotels, making it easier than ever for hoteliers to access the tools they need to create exceptional guest experiences. These partnerships reflect BLLA’s continued commitment to enhancing the boutique hospitality experience through collaboration, creativity, and excellence.
Soucie Horner
At the forefront of this impressive lineup is Soucie Horner, a Premier Plus Vendor Partner. As a leading multi-faceted design group specializing in luxury interiors, Soucie Horner has recently made a splash in the hospitality world as the owner, operator, and designer of the historic Wickwood Inn in Saugatuck, Michigan. With their visionary approach to design and keen understanding of how interiors shape guest experiences, Soucie Horner is an invaluable partner in the boutique hotel sector.
The following Premier Vendor Partners have also joined BLLA since June:
Fortissima
Fortissima redefines brand strategy and marketing for hospitality and lifestyle brands, offering a holistic approach through its signature DIVA Mindset. By crafting experiences that engage the senses and resonate with audiences, Fortissima is a disruptor in the world of branding and marketing. The company’s focus on long-term growth and brand positioning makes it an essential partner for boutique hotels seeking to enhance their market presence.
Coast to Coast Custom Furniture
With an unwavering commitment to craftsmanship and quality, Coast to Coast has been creating bespoke furniture for the hospitality industry since 2006. From design to installation, their tailored solutions help transform spaces into captivating environments that reflect the unique story of each hotel. Coast to Coast’s exceptional craftsmanship and dedication to client satisfaction are central to their partnerships with boutique hoteliers.
Wallop
Specializing in digital marketing for luxury travel brands, Wallop has driven direct bookings and brand growth for some of the world’s most extraordinary boutique resorts. With a focus on sustainability and long-term value creation, Wallop helps boutique hotels connect with affluent travelers through web design, digital marketing, and cinematic storytelling. Their emphasis on responsible travel practices further aligns with the values of boutique hoteliers.
Hyperion Essentials
At the intersection of luxury and sustainability, Hyperion Essentials introduces the revolutionary Papyrus Paper Vials™—a game-changer in eco-friendly guest amenities. These plant-based, essential oil-infused personal care products provide boutique hotels with a sophisticated way to offer spa-like experiences while significantly reducing plastic waste. Hyperion Essentials is a must-have partner for hoteliers committed to eco-conscious hospitality.
Diamo
Diamo empowers independent hoteliers to maximize revenue with ease through its suite of digital marketing, website optimization, and dynamic pricing tools. Designed to enhance the guest booking experience while delivering outstanding revenue outcomes for owners, Diamo’s platform offers a seamless blend of technology and hospitality expertise, driving significant growth for boutique properties.
Raina Music
Raina Music, with its innovative approach to background music, elevates the atmosphere of premium hospitality venues by delivering the experience of a live DJ rather than standard playlists. Curated by internationally renowned DJs, Raina’s bespoke music programs are crafted to match the unique vibe of each property. Their ability to deeply connect music with brand identity makes them the go-to music partner for leading boutique hotels.
Simplotel
As a Software-as-a-Service (SaaS) provider, Simplotel offers cutting-edge technology that empowers hotels to increase direct bookings through optimized digital platforms. Founded with the mission of providing hotels with the same advanced booking technology used by OTAs, Simplotel simplifies online booking for boutique hoteliers, ensuring a seamless and efficient experience for both guests and property managers.
Terra & Co.
Inspired by the principles of Ayurveda, Terra & Co. brings holistic oral care solutions to the hospitality industry. Their eco-conscious, sustainable oral care products are designed to promote both oral health and environmental well-being, offering boutique hotels a unique opportunity to integrate sustainable wellness into their guest experience.
A special acknowledgment goes to our Inner Circle Partners, whose continued collaboration and support elevate the boutique hospitality industry:
Nestlé Premium Waters: Through its Premium Waters division, featuring renowned brands Aqua Panna and Pellegrino, Nestlé Premium Waters delivers the finest in luxury hydration. These iconic waters not only enhance the guest experience but also symbolize sophistication and quality, making them a perfect fit for boutique hotels that prioritize excellence in every detail.
Greenberg Traurig: A leading international law firm, Greenberg Traurig provides comprehensive legal counsel to boutique hoteliers, guiding them through the complexities of real estate, hospitality law, and business operations. Their expertise helps boutique properties thrive in an increasingly competitive market, ensuring compliance, innovation, and growth.
About BLLA
The official organization for the world's independent boutique lifestyle hotels and leaders who are entrepreneurs themselves, promoting capital, resources, connection, education, and advocacy. As a pioneer in forecasting the boutique movement, BLLA's boutique community currently extends to more than 10,000 verified boutique and lifestyle hotels. BLLA is a catalyst for trends and the future of the boutique lifestyle, exactly what today's traveler is embracing. BLLA.org / Stay-Boutique.com. BLLA is also a capital/partner matchmaker via its Boutique Money Group division.
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