(L to R) Michael Levie and Jing Zhu, honoring HFTP CEO Frank Wolfe at China Hospitality Technology Alliance (CHTA) 2024 Conference — Photo by China Hospitality Technology Alliance

The China Hospitality Technology Alliance (CHTA) successfully hosted the Future Travelers 2024 Global Conference in Shenzhen on November 1-2. The event gathered industry C level leaders, tech innovators, and experts to discuss and explore the future of travel and hospitality technology namely AI and digital transformation .

During the conference, Michael Levie, the co-founder of citizenM, was installed as the president of CHTA. Levie, being the co-founder of citizenM , known for their innovative approach to hospitality and tech, will lead the alliance in its mission to foster technology development and collaboration within the industry between East and West .

The two-day event featured keynote speeches, panel discussions, and workshops that covered a range of topics, including sustainable travel, smart hospitality solutions, and the impact of emerging technologies on the travel experience. Attendees had the opportunity to network and engage with cutting-edge solutions from exhibitors and startups.

CHTA is proud to have Michael Levie at the helm as we navigate the challenges and opportunities of the new travel era. His vision and leadership will be instrumental in guiding our efforts to create a more connected and innovative hospitality ecosystem by linking up western society.  Jing Zhu,CHTA Chairlady
It is an honor to be so closely involved with the CHTA. The (tech) hospitality leaders feel at home at the CHTA, as it fosters knowledge sharing, exchanges of experience and building a unified universal industry front to excel jointly in our service quest to our guests. Michael Levie

The conference concluded with a call to action for the industry to embrace technology and collaboration as keys to unlocking the potential of future travel. CHTA's Future Travelers 2024 Global Conference has set the stage for continued dialogue and progress in the field.

For more information, visit CHTA's official website.