SYDNEY - Accor's extraordinary year in the Pacific has been marked by dynamic growth, sustainability milestones, and unforgettable events that have shaped the region’s tourism landscape.

By bringing communities together through iconic events, welcoming guests to thoughtfully designed spaces, and embracing sustainable practices, Accor continues to demonstrate how travel can inspire, unite, and create lasting positive impact.

Accor’s Expansion in the Pacific

Accor continues to expand its portfolio in Australia with some key openings over the past year, including the dual-branded Novotel and ibis Styles Melbourne Airport which opened in July 2024. Inspired by the natural beauty of regional Victoria, Novotel Melbourne Airport (248 rooms) provides a serene sanctuary, while ibis Styles Melbourne Airport (216 rooms) reflects Melbourne’s urban vibrancy with a playful and personal design. Further north, the 32-room Peppers Gladstone has set a new standard in regional hospitality, as the first new hotel development in the Gladstone region in over a decade.

In August 2024, Ennismore, a global collective of entrepreneurial and founder-built brands in which Accor owns a majority share, announced its plans to bring The Hoxton brand to Melbourne’s Cremorne neighbourhood, with a debut set for 2027. The lifestyle hotel will feature 198 guestrooms in signature The Hoxton categories, like Cosy, Roomy, and Biggy. Known for its vibrant, open-door lobbies, the hotel will celebrate its locality through art, design, retail, and eclectic programming, with interiors taking inspiration from the building’s history and creative local community and surroundings.

In June 2024, Hotel Woolstore 1888, Sydney joined the Handwritten Collection, marking another milestone for this fast-growing brand in the Pacific. Standing as a beacon of individuality in the increasingly crowded hospitality space, Handwritten Collection's properties embody the essence of stylish and inviting homes, welcoming guests into a world of charm and personality where the unique character of each destination shines through in every detail. With three Handwritten Collection hotels now open in Australia, also including Hotel Morris Sydney and Wonil Hotel Perth, the brand has quickly gained momentum since its launch in 2023, with occupancy rates climbing 8 percentage points in Australia during the past three months compared with the same period last year. Handwritten Collection - an anthology of carefully curated addresses - currently boasts more than 15 hotels worldwide, with an additional 25+ hotels currently under development and over 150 more under varying stages of discussion. Accor intends to accelerate the brand’s expansion in Australasia over the coming years.

Also this year, Accor announced that two new Pullman hotels will join the collection in 2027 – Pullman Perth Airport and Pullman Launceston. Pullman remains the largest and fastest growing premium brand in the market.

Key Openings Shaping Accor’s Future

Accor’s expansion in Australasia continues in 2025, with Novotel Sydney Cabramatta leading the charge. Located 30km southwest of Sydney’s CBD, this 140-room hotel promises a diverse culinary experience, featuring an all-day dining restaurant, an Asian-inspired eatery, and a signature steakhouse by Dany Karam. Guests can also enjoy a range of facilities including a gymnasium, outdoor pool, poolside bar, and a business lounge, positioning Novotel Sydney Cabramatta as an ideal destination for both families and business travellers.

Across the Tasman, TRIBE will make its debut in New Zealand with the opening of TRIBE Auckland Fort Street. Located in Auckland’s bustling Central Business District, this 60-room hotel combines smart rooms with a stylish social hub and lobby bar, perfect for work and play. Its prime location near Britomart and Commercial Bay positions it as a top choice for modern travellers seeking social spaces, connectivity and great design.

As lifestyle and design-led brands continue to thrive in the Australasian market, Ennismore is set to debut three flagship brands in Australia next year. Sydney will welcome 25hours Hotel The Olympia, a vibrant playground for locals and travellers alike; the Mondrian Gold Coast Hotel & Residences atBurleigh Headswill blend luxury living with coastal flair; and Hyde Perth will redefine the city's lifestyle scene with its signature fusion of nightlife and hospitality.

Hosting the Nation’s Biggest Moments

Accor Stadium hosted a series of unmissable events in 2024 that united the nation and ignited the tourism economy. From the electrifying NRL and NRLW Grand Finals to record-breaking concerts by global superstars, Accor Stadium continues to bring world-class experiences to life. Taylor Swift's The Eras Tour and Coldplay’s Music of the Spheres World Tour collectively welcomed over 660,000 fans, driving an unprecedented surge in hotel bookings across Greater Sydney. These iconic events showcased the stadium’s capacity to fuel tourism and boost local economies. In 2025, Luke Combs, Oasis, Metallica, Race of Champions, State of Origin and Juicy Fest are just some of the major events announced at Accor Stadium so far.

Certified Impact: Raising the Bar

Accor is proud to announce a major milestone in its sustainability journey in Australia with 150 hotels now certified by Ecotourism Australia. Accor has embedded rigorous sustainability practices across its portfolio in partnership with Ecotourism Australia, meeting over 200 key indicators aligned with global best standards. The certified properties span all states and territories, showcasing innovative and impactful sustainability initiatives. With periodic independent audits ensuring continued excellence, this milestone sets the stage for Accor to drive further positive change and lead the hospitality sector toward a greener future. Accor is committed to contributing to carbon neutrality by 2050, in line with the Paris Agreement.

Our growth in the Pacific this year reflects Accor’s dedication to shaping meaningful experiences through exceptional hospitality. From opening transformative new hotels and expanding brands like Handwritten Collection, to achieving sustainability milestones and hosting unforgettable events at Accor Stadium, we are redefining what it means to connect people and places. As we look ahead to 2025, we remain committed to driving innovation, supporting local economies, and creating moments that inspire and unite. Adrian Williams, Chief Operating Officer PM&E, Accor Pacific

From luxury to economy, Accor operates 19 international brands and over 400 hotels across Australia, New Zealand, Fiji and French Polynesia, such as Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, TRIBE, Mercure, BreakFree, ibis, ibis Styles and ibis budget, as well as Ennismore’s SO/. Visit ALL.com

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group offering experiences across more than 110 countries, over 5,700 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok. 

Naomi Hammond
Communications Manager - Pacific
+61(0) 434 738 380
Accor