Naif Alrajhi Investment & Accor debut first TRIBE and TRIBE Living in Saudi Arabia

RIYADH, SAUDI ARABIA – Accor, a world-leading hospitality group, and Naif Alrajhi Investment, are proud to announce the signing of the first TRIBE and TRIBE Living addresses in Saudi Arabia within King Salman Park project. This milestone reflects both TRIBE’s ambitious global expansion and the Saudi Vision 2030 to create vibrant urban spaces that inspire residents and visitors alike. This follows the King Salman Park Foundation's announcement last year to develop the first real estate investment plot within King Salman Park, in partnership with Naif Alrajhi Investment.

This agreement reinforces the strong and growing partnership between Accor and Naif Alrajhi Investment following the successful launch of Fairmont Ramla Serviced Residences last year.

TRIBE is redefining modern hospitality with its bold, design-led approach that offers everything guests need and nothing they don’t. The brand delivers intelligently crafted spaces that are unapologetically modern, stylish, and accessible - perfect for the new generation of travelers seeking comfort, functionality, and affordability in a connected and contemporary setting.

Situated in King Salman Park, one of the world’s largest urban parks, Package 1, spans an impressive 290,000 square metres. This project represents the first mixed-use development in the park to be developed in partnership with Naif Alrajhi Investment and will include residential units, commercial offices, retail spaces, restaurants, a school, hotel, community facilities, and public spaces. Strategically positioned near key park attractions such as the Royal Arts Complex and Visitors Pavilion, the district offers easy access to King Abdul Aziz Road, two metro stations, and a BRT station. Surrounded by greenery and positioned between two wadis, it blends seamlessly with the park’s natural landscape.

TRIBE Riyadh King Salman Park

The new-build property will feature 250 rooms, two restaurants, including a rooftop dining experience, alongside adaptable meetings facilities and banquet hall. Guests will enjoy wellness-focused amenities, including a state-of-the-art gym and swimming pool, designed to offer both comfort and inspiration for all travelers.

TRIBE Living Riyadh King Salman Park

TRIBE Living will introduce 150 stylish apartments, ranging from studios to three-bedroom units, paired with shared spaces like the clubhouse, providing a seamless blend of home-like comforts and convenient hotel services. Residents will benefit from access to the hotel’s dining and recreational amenities, ensuring a connected and vibrant community experience.

Accor’s collaboration with Naif Alrajhi Investment underscores the importance of strategic partnerships in the region. Naif Alrajhi Investment, with its extensive expertise in real estate and diverse portfolio spanning multiple sectors, brings a shared vision of elevating hospitality standards in Saudi Arabia.

As a real estate developer and master lessee of the King Salman Park Package 1, mixed-use project, we are proud to be contributing to the realization of Vision 2030 and development of our nation’s real estate sector. We are delighted to be working with Accor once again, a trusted partner, to introduce new and iconic brands to the local market for the first time. This partnership is a significant step forward in our ongoing commitment to delivering world-class destinations that cater to both local and international audiences. Naif Saleh Alrajhi, Chairman & CEO for Naif Alrajhi Investment

This collaboration is a testament to our commitment to the Saudi market and our alignment with Vision 2030. The introduction of TRIBE and TRIBE Living to Saudi Arabia showcases our focus on design-led, lifestyle experiences that meet the growing demand for modern, accessible hotel offerings in Riyadh. We are excited to continue our strong collaboration with Naif Alrajhi Investment to bring this groundbreaking project to life. Duncan O’Rourke, Accor’s Chief Executive Officer, Premium, Midscale & Economy brands for Middle East, Africa and Asia Pacific

As Saudi Arabia’s capital, Riyadh continues to evolve into a global destination for business and leisure. The city’s hospitality landscape has transformed significantly, driven by Vision 2030 initiatives, a surge in large-scale events, and growing demand for high-quality accommodations. Accor continues to play a pivotal role in this transformation, with over 1,683 operational keys in Riyadh and 2,740 keys in the pipeline.

About Naif Alrajhi Investment

Naif Alrajhi Investment, established as premier investment group in Saudi Arabia and a global footprint in 5 countries, invests in Real Estate, Capital Markets, and Mergers and Acquisitions. The group prides itself on the diversity in its real estate portfolio and had solidified its presence in 13 different sectors including Real Estate, Hospitality, F&B, Mining, Contracting & Interior Solutions, Financial Markets, Marcom and Logistics, among many others. Leveraging its extensive market and investment knowledge, Naif Alrajhi Investment has become a catalyst for growth, both locally and internationally, known for its innovation, partnership-driven investments, and focus on community enhancement

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group offering experiences across more than 110 countries, over 5,700 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok. 

Cybelle Daou
Director PR & Communications Middle East, Africa and Türkiye
Accor