The travel industry’s potential to supercharge the American economy and spirit is real; so too are the challenges of a new, dynamic political environment and overcoming a longstanding struggle to effectively communicate the travel industry’s value. U.S. Travel exists to capitalize on the industry’s opportunities while addressing its most pressing challenges.

Our long-term priorities are to: (1) establish travel as essential and responsible; (2) improve the travel experience; (3) provide members with opportunities to learn, connect and shape their business; and (4) build a best-in-class trade association. Below are U.S. Travel’s 2025 priorities with an emphasis on the following:

  • Building a strong relationship with the Trump administration and Congressional leaders
  • Empowering the industry to communicate a compelling message
  • Effectively implementing our new membership model and increasing engagement
  • Developing a strong team and cultivating talent to deliver greater value for our members’ investment

2025 PRIORITIES

— Source: U.S. Travel Association— Source: U.S. Travel Association
— Source: U.S. Travel Association

About U.S. Travel Association

U.S. Travel Association is the national, non-profit organization representing the $1.3 trillion travel industry, an essential contributor to our nation's economy and success. U.S. Travel produces programs and insights and advocates for policies to increase travel to and within the United States. Visit ustravel.org for information and recovery-related data.