Source: WTTC

London, UK - The World Travel & Tourism Council (WTTC) is delighted to welcome Cogito Strategies, a hospitality and tourism consultancy expert, as a Regional Member.

Based in Florence, Italy, the company provides direct operational support across hospitality, food & beverage, events, and branding, offering services in brand identity, digital marketing, PR, video production, and service optimisation.

Cogito Strategies brings extensive expertise in sales & marketing, digital transformation, and operational management to the global body’s Membership.

With a strong focus on results, Cogito Strategies has successfully collaborated with over 100 companies in Travel & Tourism over the past three years, helping businesses grow and reposition themselves in an evolving market.

We are delighted to welcome Cogito Strategies to WTTC. Their expertise in hospitality consultancy and deep understanding of the Italian market, will bring valuable insights to our global community. As they continue to drive excellence and innovation in the sector, we look forward to working together to shape a stronger, more sustainable future for Travel & Tourism.Julia Simpson, WTTC President & CEO
We joined WTTC as a consulting company with the goal of becoming the largest Italian network of hospitality consultants. We believe in exporting the Italian model of hospitality worldwide, and WTTC Membership allows us to connect with industry leaders who share our vision for sustainable growth and excellence in the travel and tourism sector. Giulia Bandini, Cogito Strategies CEO & Founder

With a commitment to innovation, service optimisation, and industry collaboration, Cogito Strategies looks forward to actively contributing to WTTC’s mission and shaping the future of the sector alongside its global network of Members.

About Cogito Strategies

Cogito Strategies is an Hospitality consultancy firm that specializes in Sales & Marketing, Operations,
Food & Beverage, and Events. The company was established during the challenging times of the
COVID-19 pandemic, bringing together a team of innovative and dynamic professionals. Over the
course of three years, Cogito has had the privilege of collaborating with renowned Italian hospitality
brands, assisting them in achieving growth and success.

The name "Cogito" comes from the Latin word for "thinking," reflecting the commitment to strategic
and thoughtful approaches. Cogito’s extensive network of external consultants and partners are
dedicated to carefully considering and optimizing every aspect of a hospitality product. Cogito’s
mission is to help each client unlock their full potential and showcase the unique essence of their
establishment.

About WTTC

The World Travel & Tourism Council (WTTC) represents the global Travel & Tourism private sector. Members include 200 CEOs, Chairs and Presidents of the world's leading travel & tourism companies from all geographies covering all industries. For more than 30 years, WTTC has been committed to maximising the inclusive and sustainable growth potential of the Travel & Tourism sector by partnering with governments, destinations, communities, and other stakeholders to drive economic development, create jobs, reduce poverty and foster peace, security, and understanding in our world.