Sydell Group

Founded by Andrew Zobler in 2011, Sydell Group is the creator of unique lifestyle hotels rooted in their location and architecture. Sydell's core expertise is in bringing together emerging and established talent from the worlds of design, food & beverage, art and hospitality to create hotels and restaurants that offer inspiration, comfort, graciousness of spirit and a deep sense of place. Over the last decade, Sydell has created seven dynamic lifestyle brands, with award-winning hotel concepts including NoMad, The Line, Freehand and The Ned. Each of the concepts has been widely celebrated for its site-specific uniqueness, compelling food and beverage offerings, vibrant public spaces and overall focus on design and culture. In 2023, NoMad London was named one of the World’s 50 Best Hotels and in 2021 was named the Global Ultimate Hotel by AHEAD.