Are Morch, Digital Transformation Coach

Are is a digital transformation coach helping hotels open their digital front door, reimagine their processes and culture, and transform experiences in a fast-paced world! In his free time, Are and his wife has transformed abused and abandoned horses providing them a better opportunity to do what they were meant to do. “To me hospitality and digital transformation are art. It is like a painter that uses a combination of colors to create a picture. And we all will have a different perspective on how we view the finished product. The key is to bring out the commonalities that tell us that this is an experience we want to share with others.” Are is based in the US and is an expert in both Hotels and Digital Transformation. When not on the road Are can be found giving talks at events, and live streaming on Socia Media.