The original HandeholderTM was developed in 2010 when its creator, Mike Burns, suddenly found himself in need of a secure and comfortable way to hold an Apple® iPadTM while using it at a running event. He quickly realized that bringing the simple, yet highly useful device to the mass market was something he had to do. Not long after, the Handeholder became a popular accessory for all makes and models of tablets and e-readers in both the consumer and business worlds.