Starwood Hotels

Starwood Hotels, an affiliate of global private investment firm Starwood Capital Group, is a sustainable hotel brand management company that operates 1 Hotels, a nature-inspired lifestyle brand that launched in 2015 with properties in South Beach (Miami) and Manhattan and now includes Brooklyn Bridge (New York City), West Hollywood (Los Angeles), Sanya (China), Toronto, San Francisco, Nashville, the Hanalei Bay (Kauai) flagship property, the brand’s first European property in Mayfair (London), Seattle, Melbourne (Australia) and Copenhagen, with projects in development in Cabo San Lucas (Mexico), Paris, Elounda Hills (Crete), Austin (Texas), Tokyo, Riyadh (Saudi Arabia), and San Miguel de Allende (Mexico); Baccarat Hotels & Resorts, a luxury brand that made its debut in March 2015 with the opening of its flagship property in New York, with projects under development in Rome, Florence, Dubai, Riyadh (Saudi Arabia), Brickell (Miami), and Maldives; and Treehouse Hotels, which premiered in London in 2019 and now includes Manchester (UK) and Silicon Valley (California), with projects under development in Brickell (Miami), Adelaide (Australia), and Riyadh (Saudi Arabia). In 2025, the company launched 1 Hotels Mission Membership™, a purpose-driven loyalty program designed to reward guests with perks and exclusive opportunities while giving back to the planet; guests can use their 1 Hotels Mission Membership account across sister brands Baccarat Hotels and Treehouse Hotels. Leveraging its marketing, design, operational and technological expertise, Starwood Hotels is the force behind some of the most groundbreaking and dynamic hotel brands in the world.