Aylott + Van Tromp

The experience of Aylott + Van Tromp's founders is unique, with both Nathan and James" backgrounds originating in the commercial sector, focusing on brand activation, retail, fashion, product launches, customer engagement, and even automotive design. In 2013 the Interior Design & Branding Studio was formed to harness this diverse skill-set and create a multi-disciplinary offering for the rapidly evolving and changing world of leisure and hospitality design. Bringing something new to what was a traditional and fairly small marketplace, they have always seen buildings and hotels in particular, as perfectly packaged brand spaces. An extension of our lives – you stay in them, you eat in them, you exercise in them, you relax in them. They need to tend to your every whim, whilst always striving to exceed expectations or provide an appropriate emotion. Being firm believers in the need for the hospitality industry to connect with an audience and "be relevant", the Hytte brand has been a natural extension of their ideals and opened up the opportunity to create something softer focused, and a step away from the mainstream brands they predominantly work for.