Kire is the new brand of strategic consulting firm for hotels, leveraging the consolidated experience of Travel Industry Analyst Simone Puorto and hospitality services company Playhotel Next. With a clear, simple, and transparent approach, Kire aims to provide objective data analysis and a comprehensive overview of hotel operations to help clients achieve their goals. Kire's services include expertise in brand positioning and repositioning, and its methodology follows a six-step process to optimize brand recognition and increase direct revenue while reducing acquisition costs. The brand's name is derived from the Japanese aesthetic category and practice of "Kire," which symbolizes the concept of transformation through simplification.