Delonix Group

Delonix Group is a global hospitality and experiential consumer group, with a primary focus on offline consumer sectors such as hotels, restaurants, and offline entertainment. Delonix's investment portfolio includes the hotel group New Century Hotels and Resorts, as well as the innovative company "Betterwood Lifestyle Lab". Betterwood is a membership system launched by Delonix, committed to reshaping the landscape of experiential consumption. Adhering to an innovative approach, it connects with consumers by creating effective offline experiential scenes. Delonix currently owns and operates 10 renowned lifestyle brands: Grand New Century, Maison New Century, Found Retreat, Grand House, Wonderland Resorts, CANARY, Ruby Hotels, MJ Hotel, Yiju Life and MORA SPACE. Delonix has expanded its presence in the overseas hotel markets, with commercial territory expanding to over 1,400 hotels and 200,000 rooms in operation as well as under development pipeline. Based on user experience, Delonix considers ESG factors as strategic considerations for measuring corporate value. Delonix emphasizes a resilient and sustainable growth path by empowering the real economy through the cultural and tourism industry.