High-Yield Tourism

Engaging High-Yield Tourists for Balanced Visitor Economy Growth is an in-depth exploration of the high-yield tourism segment as a strategic approach for destinations and travel organizations to achieve balanced growth. The group will elucidate the economic advantages of attracting tourists who spend more per visit and seek culturally immersive experiences. It delves into the identification, engagement, and retention of high-yield tourists who are crucial for sustainable and equitable tourism development. Our aim is to provide a comprehensive guide for destinations and travel organizations (broaden the potential readership base, ie government officials, academic researchers, consultants, funding organsations and business leaders in sectors aligned with travel and tourism?) to harness this often-overlooked segment for sustainable growth.