(Digital Marketeers Perspective) Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions and are dreaming of a one-stop-shop tech solution that will cover all of their PMS, RMS, CRS, Channel Manager, CRM, CMS and DMS needs. The question is, 1) is the one-stop solution already here?, 2) Will a future one-stop-shop solution be viable enough vs the current multitude of specialist hotel technology vendors... or 3) Will we never see such a solution.... and why? (also have a look at IT Professional Perspectives on this topic)

Giulia Eremita
Giulia Eremita
Marketing professional, speaker, lecturer and journalist in the field of Digital Tourism
Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
Charlie  Osmond
Charlie Osmond
Co-Founder & Chief Tease at Triptease
Larry Mogelonsky
Larry Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Osvaldo Mauro
Osvaldo Mauro
Entrepreneur & Business Developer
Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH

This is not a question about one vendor or multiple or one stop solutions. Hoteliers are confused because everyone tells them a different story about how they are more important than the rest. On top, it is about the inconvenience and extra charges when dealing with multiple vendors. So are market places the answer? Absolutely not. It just adds to the confusion as the fundamentals are not dealt with.

Ross McAlpine
Ross McAlpine
Director, CRM at EOS Hospitality
Alan Young
Alan Young
Strategist

I believe that there are providers of technology in our industry today that come very close to being a "one-stop shop". The challenge is not necessarily with the technology vendors horizontal capabilities but the hesitance of our industry to migrate away from legacy systems. Also, the big bang effect, of taking out all of a hotels current primary systems and replace them with a single solution is an extremely scary prospect for any hotel or hotel company to consider. 

Erik Muñoz
Erik Muñoz
Chief Commercial Officer (CCO) at Lybra.tech
Aymeric  Erulin
Aymeric Erulin
Multi-Property Revenue Manager