Worldwide guest bookings in Paris region during Olympics up 400% year-on-year

Summary

• The number of nights booked for accommodation in the Paris area during the 2024 Paris Olympics has increased by 400% compared to last year.
• There has also been a significant increase in interest in suburban areas and small towns outside of central Paris.
• U.S. guests lead Olympic-related travel bookings, followed by major sporting event participants such as the U.K., Germany, and the Netherlands.

With less than a month to go until the 2024 Paris Olympic and Paralympic Games, Airbnb bookings in the Paris area have increased significantly.

During the Olympic period (July 26, 2024 to August 11, 2024), the number of Airbnb reservations in the Paris area increased by 400% compared to the same period a year ago^[1]. The number of Airbnb listings in Paris increased by nearly 40% compared to a year ago^[2].

Countries with the most number of reservation days for French regions during the Olympics

Among the guests from over 160 countries and regions who have already booked accommodation during the Olympics^[3], the United States is leading the Olympic-related travel, accounting for over 20% of accommodation reservations in the Olympic host city and nearby areas. In addition, guests from countries that performed well in the 2020 Olympics are expected to visit France a lot during the Olympics. Most of the top 10 countries that booked the most accommodation in France this summer were among the top medalists at the 2020 Tokyo Olympics.

The largest increase in bookings was seen in Asian countries, with China, India, Hong Kong and Japan seeing the largest increase in travel to Paris^[4] , followed by the Czech Republic, Mexico, Ireland, Brazil, Luxembourg and Colombia.

The effect of dispersing tourism throughout France

It’s not just central Paris that’s seeing the Olympics. Thanks to the decision to host the 2024 Paris Olympics across France, interest in places like Saint-Denis, Chateauroux and Lille has also increased significantly. From the lesser-known Ile-de-France region to historic towns and villages in the north and south, here are the destinations that saw the biggest increases in bookings during the Olympics.

Benefits for the community

According to a study by Deloitte^[5] , the average host in the Paris area is expected to earn €2,000 (over $2,170 USD) by hosting an Airbnb accommodation during the 2024 Paris Olympics, generating a total economic impact of €1 billion (over $1 billion USD) and creating nearly 7,300 full-time equivalent jobs in France.

Many French families have joined Airbnb's platform to take advantage of this opportunity, with the Paris area alone seeing a 40% increase in listings in the first quarter of 2024 compared to the same period in 2023.

Airbnb will play a key role in accommodating the increasing number of visitors during the Olympic Games, providing a variety of affordable accommodation options and supporting the overall economic growth of regions that have so far been underserved by tourism. Clement Eulry, Airbnb Country Manager for France and Belgium

As a Worldwide Olympic Partner, Airbnb is helping travelers find accommodations close to Olympic event venues with key amenities. More information can be found here.

^{[1] The data in this press release is as of the end of the first quarter of 2024.}

^{[2] Comparison of data from January to March 2023 and January to March 2024}

^{[3] Number of reservation days until April 1, 2024}

^{[4] Comparison of the number of reservation days in the host region from January 1, 2023 to March 31, 2024 with the number of reservation days in the same period in 2023.}

^{[5] Report of a study conducted by Deloitte on behalf of Airbnb (titled 'Airbnb's economic and social contribution to France during the Paris 2024 Summer Olympics and Paralympics'). Published in April 2023.}

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