Maverick CRM
SHR Group
Supplier
Removing channel barriers to connect hotels with all their guests.
Why Maverick?
While other CRM systems only see limited information from third-party providers" systems, Maverick helps you know, recognize, and reward your best guests—no matter how they booked. Hoteliers using Maverick know their OTA customers the same way they know their direct customers. The robust, powerful guest management software gathers all guests" profile data from the Windsurfer® CRS and aggregates it. It matches and cleanses profiles and creates microsegments that optimize recommendations for guest communication. Maverick also provides a built-in, easy-to-use, integrated marketing program for email and text message marketing and campaign management.