Demand Calendar's Customer Acquisition Cost Management module meticulously calculates and analyzes your hotel's marketing expenditures, providing a granular breakdown of costs. It covers commissions payable to OTAs and travel agents, transaction costs, loyalty program expenses, and the combined marketing spend and labor costs for the commercial team. Armed with this data, hoteliers can pinpoint cost-saving opportunities, recalibrate marketing strategies, and enhance the overall ROI, ensuring every investment is aligned with the hotel's financial goals.

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