Benchmarking, a new Concept of COMP SET
Hospitality Net
23 June 2021
This week's topic: why is comp set data essential in hotel revenue management? The loss of relevance of the historical data due to the pandemic made other factors more influential. Demand, present data (OTB, pick up, pace), and the comp set are our compass. Which is my comp set? Is there only one comp set? And how to select it?