In a recent one-on-one interview recorded during the HITEC 2024 event in Charlotte, Hospitality Net's Simone Puorto sat down with Bob Gilbert, President & CEO of the Hospitality Sales and Marketing Association International (HSMAI). This interview is part of our HITEC 2024 series, where we have engaged with a diverse array of speakers, exhibitors, and visitors to provide in-depth insights into the industry's latest trends and innovations. Gilbert shared insights into HSMAI"s initiatives, particularly the new Commercial Strategy Conference aimed at uniting these traditionally siloed disciplines to drive efficiency and profitability in the hospitality industry.

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