In a recent one-on-one interview recorded during the HITEC 2024 event in Charlotte, Hospitality Net's Simone Puorto sat down with Natalie Kimball, Vice President of Strategic Accounts at Shiji Distribution Solutions. This interview is part of our HITEC 2024 series, where we have engaged with a diverse array of speakers, exhibitors, and visitors to provide in-depth insights into the industry's latest trends and innovations. Kimball shared her insights on Shiji's role in hotel content distribution, the challenges faced by hotels today, and the innovative solutions her company is bringing to the market.