TripAdvisor Webinar: Owning Your Online Presence: From Search to Social to Your Website

With social media's sizable share of real estate in search results, a brand website is no longer enough. In this webinar we show you how to optimize your hotel's presence on a range of social media channels to drive higher search visibility, traffic and direct bookings.

Topics include:

• The evolution of search
• Integrating owned, earned and paid content in online marketing
• Optimizing key channels for search, from TripAdvisor to Google+ to Facebook
• Making your website more social
• Driving more direct bookings
• Introducing TripConnect with Instant Booking from TripAdvisor

For more information please contact Kevin Carter